SPORTS LEGACY
This investment in sport is in contrast to the decreased level of
National Lottery funding
for the country has invested around £45m (E52m, US$73m) per year in community sport, and not all of this has been for capital projects. In this area, the Olympics and Paralympics coming to London is having a clear and positive impact on the local sporting community. Of course, there will be some disruption
to these facilities, both while the improve- ments are being carried out and during the Games, when they will be unavailable. However, given the decreased level of National Lottery funding over the past decade and the diversion of what funding is available to more numerous programmes, some weeks of disruption is a small price to pay. It's difficult to envisage where this
level of investment would have come from without the Olympic and Paralympic Games.
56
A POSITIVE EXAMPLE Returning to the opening theme of public cynicism at the prospect of mega global sporting events, it is highly unlikely that this public opinion will never change. It is something that has been experienced by all recent host cities, with more or less justification each time. It has to be admitted that it is a rather understand- able sentiment – given some of the more chaotic examples of recent years and the enormity of the task and preparatory works that are always necessary. In short, there is a feeling of “what have we let ourselves in for?” However, all too often, people then
fall into the trap of only seeing negative issues in everything event-related. The 2012 Games-time training venues are just one small example of how the investment,
SPORTS MANAGEMENT HANDBOOK 2012
time and effort put into the Olympic and Paralympic Games generates a positive, tangible and substantial community legacy, and one that will be felt for many years after the IOC circus has packed up and left town. It certainly deserves not to be forgotten.
Simon Molden, associate director of the Sport and Leisure Consultancy team at Capita Symonds, has been advising the Olympic Delivery Authority with the site selection and upgrade process since April 2009.
For more information on the project and team, please contact Simon at
simon.molden@
capita.co.uk or on +44 (0)7825 226 922.
www.sportsmanagementhandbook.com
PIC: ©
WWW.SHUTTERSTOCK.COM/ VLADIMIR WRANGEL
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