The EMEA is the second largest region
with US$42.8bn (£27.4bn, €32.2bn) or 35 per cent of the total global revenues. This region is projected to have the
slowest growth rate at 2.9 per cent, which partly reflects underlying economic conditions and a reflection of the timing of major sports events, with 2010 being such a strong year in EMEA – given the FIFA World Cup and 2015 being a relatively quiet year. EMEA shows the most fluctuation over
the period, given the 2012 London Olympic and Paralympic Games and the Football European Championships in Poland and Ukraine and then in 2014, the Winter Olympics in Sochi and the Commonwealth Games in Glasgow. If the impact of these one-off events is excluded, the underlying growth rate is 4.6 per cent. What has been clear through this era of
economic uncertainty however, is that the balance of global economic power is shift- ing to the East and this will help maintain the internationalisation as sports seek new revenues from the growing middle classes in the emerging nations.
Continual growth According to the report, despite the ongoing troubled economic climate,
www.sportsmanagementhandbook.com
Gate revenues will remain the biggest component of the global sports market
the global sports industry has continued to thrive with many major sporting events proving to be more popular than ever. The popularity of these major events
is supported by the on-going improve- ments in broadcasting and technology, which is allowing better quality coverage than ever seen before. At the same time, television companies,
sports clubs, governing bodies and even the sports stars themselves, are embrac- ing social media to engage with fans and deliver to them a greater intensity of loyalty experience.
The sports industry by market segments Gate Revenues: Gate revenues will remain the biggest component of the global sports market. These account for 32.6 per cent of the total sports market (US$44.7 bn, £28.6bn, €33.6bn in 2015). They are particularlyu a key source of income in the regions where live sports events are part of the local culture. However, this mature market will see the lowest growth across all segments of the sports market at just 2.5 per cent CAGR from 2011-2015.
SPORTS MANAGEMENT HANDBOOK 2012 27
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