RESEARCH
Outlook for the Global Sports Market to 2015
PricewaterhouseCoopers' updated report on the global sports market predicts that revenues will grow to US$145.3bn by 2015. Julie Clark explains
market over the next five years to 2015, global sports revenues will grow to US$145.3bn (£93bn, €109.3bn) at an an- nual compound growth rate (CAGR) of 3.7 per cent. This is attributed to an improved
A
North America is the largest mar- ket, while Latin America will re- main the smallest
ccording to a new report by PricewaterhouseCoopers (PwC), which looks at the global sports
economy, a rebound in TV advertising, the on-going migration of sports to pay TV and the resurgence of financial services and automobile companies to sponsorship. North America will remain the largest
market throughout PwC’s forecasts to 2015, followed by Europe; the Middle East and Africa (EMEA); and then the Asian market. Latin America will remain the smallest market. Growth in the sports market in the BRIC countries (Brazil, Russia, India and China) strongly outpaced the overall global market during 2006 to 2010, but during the next five years this gap will narrow.
Global revenues
Sporting regions North America is still the largest market and growth rates will significantly outpace Asia Pacific and EMEA. While the balance of power is shifting to some emerging markets which are hosting mega sports events over the next few years, the growth opportunities in the traditional developed markets are far from over. Latin America is projected to have the
Component
We project that global sp US$121.4 billion in 2010 Global sports mark
2006
Global revenues 107,516 % Change
highest growth rate at 4.9 per cent CAGR, partly due to the nation hosting the FIFA World Cup in Brazil in 2014, followed closely by North America at 4.0 per cent CAGR.
Global revenues split by region 2010 Global revenues split by region 2010
Latin America 5%
Asia Pacif ic 19%
North America 41%
12.1
* At 2010 average exchange rates p = provisional Sources: PricewaterhouseCoopers LLP, Wilkofs
EMEA 35%
Globa US$12 due to Over t will be of 3.7 US$14 the pe of tota will se it star gains EMEA will ex over t of the 2010 b
26 SPORTS MANAGEMENT HANDBOOK 2012
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