FOCUS ON: MARKETING
are already someone who has demonstrated their abilities and ideas. It’s a great way of showing just what you can do, to people who may be interested in wanting to take up your goods or services at a later stage. “Strong selling efforts do not work. You must be much more sophisticated in the approach. Use testimonials from satisfied customers and personalise the approach, including a photograph of yourself so that people see who they are dealing with. Look for something to set you apart and say something about your lifestyle, for example, do you take your dog to the office? If so, perhaps you could mention this in an e-newsletter, include a photo and start to build up their personality over a period of time,” explained Dev.
Monkey around
Possibly the most useful part of new marketing technologies is they allow much better communication both to and from customers and clients. No longer is it simply a question of doing your best to calculate what they want to hear and then send out the message, now you can find out how it was received.
Show your merits One of the real benefits that social networking offers marketeers is the opportunity to plant subtle messages which deliver results over time. The Bath Tourism Plus Twitter tour was an example of that. It
“Strong selling efforts do not work.You must be much more sophisticated in the approach”
exposed a lot of people to the idea of visiting the city without specifically making an offer.
Any business can do something similar, by showcasing experience and knowledge. You could start up a social networking thread which provides advice or an answer to a topical question. It’s an approach that Dev Chakraborty thinks has a lot to be said for it. “You can enhance your reputation as someone who is well informed. People will be more interested in doing business with you because you
Survey monkey gives you a chance to ask for opinions with a short, sharp questionnaire. People like being asked to say what they think and there’s every chance it will encourage them to come back and do business again.
There are also things like Mail Chimp which you can employ to find out how many people have opened your e-news and more important, how many of those then clicked through to a further stage. Track their actions on your site and calculate the value of that activity. Finally, one last thought, people, whether they are buyers, sellers or simply friends, will always enjoy real life communication. So, however seriously you take screen-based social networking, don’t overlook the benefits that go with having a chat face to face – some traditions will never end.
ADVERTISEMENT FEATURE About Smart Traffic
Smart Traffic are Search Marketing specialists, founded in the west country and based in Bristol. We have been providing Search Engine Optimisation (SEO) services since 2006, and have grown to become one of the largest SEO specialists in the UK. We now employ over one hundred SEO technicians, Campaign Managers and support staff. This means we have the resources to ensure your website reaches the top positions in the Search rankings for your chosen market. Smart Traffic were recently recognised in the Sunday Times Microsoft Tech Track 100 league table for 2011, which features the UK’s fastest growing technological companies. More importantly, we have helped companies like yours throughout the UK to raise their website’s rankings in Google, and to achieve larger market presence for their chosen sector.
Our motto is great results, great return and great reliability. If you want to know what Search Engine Optimisation can do for your market presence, simply call us on the number below to speak to one of our dedicated Search Marketing experts. Or, you can email
marketing@smart-traffic.co.uk and one of our team will get back to you.
We look forward to working with you.
Call us on 0845 331 3512, or visit
www.smart-traffic.co.uk for more information.
14 Business West Update JANUARY/FEBRUARY 2012
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