The Benefits of using SEO (search engine optimisation)
Independent studies of UK SME websites (small to medium enterprises) have highlighted a continued failure to make the most of their online presence. A study commissioned by the Thomson Local discovered that around 50% of websites had no search engine strategy in place at all. Shockingly, the study went on to find that only 3% of UK websites appeared to have applied a skilled optimisation of their site and 12% of UK websites were missing from Google altogether.
SEO enables UK SME’s to get ahead of their competition as so few businesses have already used this means for attracting new business.
With skilled SEO you should be able to achieve first page results in Google for quality keywords that will dramatically increase the number of visitors to your site. The sooner you start an SEO campaign the harder it is for your competitors to knock you off that coveted first page, and a continued SEO effort should reward you eventually with the ultimate spot of being the first result on the first page of Google.
Google should be providing you with new clients by supplying a nice constant supply of traffic (visitors) for targeted keywords that match your business service or products.
Products vs Services
SEO is not just for those who sell products on the internet. SEO campaigns for selling products are more common, but
it is often the service businesses (who frequently face less stiff SEO competition) that achieve the most dramatic results. Many service businesses find that with a relatively low spend (in comparison to traditional Yellow Pages or classified advertising) they get remarkable results.
SEO vs Pay Per Click (PPC)
Pay per click is a form of getting your website to the top of a search engine and paying when someone clicks on your link. The ROI (return on investment) of a professional SEO campaign should be excellent as it is a relatively cheap way to promote your business. SEO has long term benefits compared to a pay per click campaign. As soon as your PPC budget has been spent you drop out of Google’s search results. With SEO the results take longer to achieve (normally you will see results within a 4 month period) but last much longer. With a small ongoing budget the results should be secure or even improved indefinitely. 75% of all visitors that click on Google search results visit organic (unpaid) listings.
All in all there are many benefits for SME’s to use SEO, too many to mention in this one article. If you would like some advice regarding the benefits of SEO for your specific business please contact
www.SiteWizard.co.uk/fwc.
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