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thing. Vendors have different ways to obtain desired perform- ance, and they should be able to tell you how they will achieve the performance you require – regardless of how they are going to do it (assuming competence and expertise). Your job is to be able to succinctly, effectively and profession-


ally describe what you need the technology to do (its functionali- ty) and how you want it to support your programs (the results). Don’t take the lazy way out and just buy what is being “pushed” to you by advertising and salespeople. Define what you need, and “pull” in the right vendors and products.


Are You Prepared to Manage Change, Internally and Externally? Hopefully you involved staff members in the discussion and


later specification of how you want your new technology to per- form. Their input to desired performance specifications is crucial, since they are typically the folks who know the shortfalls of your previous equipment or programs, and they will be the ones liv- ing with the new technology. But what happens after the new technology arrives? Staff


members who will use it need training – at the beginning and periodically thereafter (the amount and timing of which should have been part of your specification and selection process). Learning new systems is not a one-time thing – not all the ques- tions and answers can be dealt with in initial training. However, many organizations skimp on training, thinking that it’s an unnecessary expense. This leads to the following condition, described by a PARCS expert: “Only 40% of those organizations that purchase new


PARCS equipment actually learn how to use it effectively. Tech- nology is advancing at a faster pace than the ability to implement and understand it, or to manage the processes associated with it.” So one of your requirements when planning and implement-


ing new technology will be to ensure that your staff members understand what it will do and why it has been acquired. Have the effects on their jobs been thought out and explained? Does the organization understand that there will be a learning period, with frustrations and some amount of confusion? If you hear, “I don’t know why we got this – it’s worse than what we had before,” your management of change is not working. Your plan to explain the new technology and processes to


your customers and to other colleagues in your environment will go a long way to assist in the implementation and avoid discon- tent. As you waited for the new technology to arrive, did you develop a strategy for public information?


Think Again … Recent technological advances in the parking and trans-


portation industries have been as impressive as the amount of time and effort needed to maximize their effectiveness has been under-appreciated. The greatest risk to not obtaining the biggest “bang for the buck” from technology lies in the failure of man- agers to recognize that technology alone cannot guarantee suc- cess, nor can it be a substitute for executing the fundamentals that truly make an organization great.


Barbara Chance, PhD, CEO of Chance Management Advisors, can be reached at barbara.chance@chancemanagement.com.


PT Parking Guidance Systems Announcing TCS International’s NEW End of Stall Single Space Solution


TCS latest product launch integrates the individual space parking sensor and space availability lights into a single product for end of space installation for easy viewing. By angling the sensor, TCS is able to eliminate the need for installing segregated sensors and lamps for each parking space. This innovative solution coupled with our wireless system communication significantly reduces installation costs while providing high visibility with a less intrusive design. Every sensor detects vehicle presence through ultrasonic distance measurement displaying space status utilizing multi-color LEDs. Each occupancy status change updates way finding signage providing drivers with the latest space availability information


TCS is a system integrator specializing in the design and implementation of intelligent parking systems. Over the last ten years TCS has deployed a variety of leading edge solutions specific to the intelligent parking guidance market for cities, transportation organizations, airports, hospitals, convention and shopping centers, casinos, colleges and large e


mployee parking lots.


Single Space System Layout


Single Space Solution Let us Guide you to the Possibilities USA 55 Union Ave.| Sudbury, MA 01776| T978-443-2527| F978-579-9545|Canada 70 Six Point Rd. Etobicoke, ON M8Z2X2| T416-259-4862| F416-252-0285| www.tcsintl.com Parking Today www.parkingtoday.com 47


Graphical User Interface


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