your operation’s strengths, weaknesses, tendencies and opportu- nities on the parking playing field. What’s more, learning the X’s and O’s of such automated systems is often easier than you may initially think.
Doing the Little Things Right Reviewing one’s game film, sometimes referred to as “self-
scouting,” is a key component in a football coach’s evaluation of his team’s performance. Such analysis often reveals small chinks in a team’s armor. The same can be said for your parking operation when it
comes to access card and per- mit audits. At the most basic level, you need to ensure that a card or credential that raises the gate for access is actually being billed. Similarly, billed and col- lected amounts for new parkers need to be carefully reviewed. Plus, any unusual trends in rev- enue and validations should be scrutinized. If such audits are not being
access or permit systems. Again, the key is technology. The best such systems in this arena easily mesh with popular
card-access systems and account for lease compliance, rate esca- lations, programmed billing, parker categories and contract parameters. As a result, it’s virtually impossible for a crafty park- er to rush through any cracks in your defensive line.
Success Starts at the Top A good front office and an organization with singular focus
Without an automated line of defense, such shenanigans may not be noticed until weeks later, when bank reconciliation is done.
performed at your locations, the floodgates for theft and lost revenue are again left wide open. Even basic roster moves, such as rotating your employees among locations and time slots, can ensure that no one gets too comfort- able with his or her access to your cash. The ultimate defense against this form of unsportsmanlike conduct among parkers and employees is to integrate billing with
often translate into success on the football field. The same can be said for your parking operation. Once the fundamentals of rev- enue control are in place, a focus on security, management tech- niques, trends in revenue and tickets, and employee retention can help boost profitability over the long haul. And remember, just like in
football, your operation is only as strong as its weakest link. So if you’re currently relying on a diverse array of revenue control systems that don’t play well together, consider this your
two-minute warning. It’s time to consolidate your software into one package that performs as a seamless unit.
Ruth Beaman and Kyle Cashion, Founders and Principals of IntegraPark, can be reached through
www.integrapark.com.
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