ShowBiz Feature
who wanted to ride in tall boots but who needed to be able to leave the barn without having to stop and change. Our half-chaps give boot wearers a unique twist on functional- ity, custom fit and fashion. The wear- er can dress-up or dress-down, main- taining convenience without forgoing the comfort and look of elegance.” Riders like the Der-Dau products
option where they can choose from exotic and luxurious leathers like snake skin, ostrich and alligator. “We give each person exactly what he or she wants. No matter how exotic or extravagant a person’s vision, we will make it for them.” Not a day goes by for Joseph that
he doesn’t devote deep thought to what else he can do for riders. He recently unveiled a revolutionary new memory-foam orthotics that is built right into the soles of Der-Dau’s rid- ing boots. Each pair of orthotics is custom made to the exact foot speci- fications of a rider, assuring a com- fortable fit each and every time. “My father and I are inspired by creativity,” Joseph said. “We
don’t like the ordinary! We strive to be fashion forward and unique, while maintaining functionality. Our goal is to be dis-
Joseph at WEF award ceremony.
tinctive and original, yet classic and timeless. Knowing that riders are always on their feet, whether in the stirrups or on the ground, we designed new orthotics to offer an unprecedented sense of comfort. The innovative memory foam is the finishing touch, allowing the insoles to take the exact shape of a rider’s foot each and every time.” In 2012, Der-Dau plans to unveil Joseph’s latest innovation, the
“Dream Boot,” a revolutionary riding boot featuring new tech- nology that will provide unprecedented comfort. The “Dream Boot” will make its first appearance at the start of the 2012 horse show season, available at the winter circuits in Florida and Cali- fornia. “All of us are excited to unveil our very latest in comfort tech-
nology,” said Joseph. “This boot is the result of years of devel- opment and is built for comfort and durability. The Dream Boot will not only be a dream-come-true for riders’ feet but it will also put riders’ minds at ease with its memory foam insoles, high qual- ity craftsmanship, and second skin feel. I can’t wait for riders to try them out right after the first of the year!” Joseph’s excitement about the new Dream Boot is palpable, but
it stems not from his belief that it will be a big seller; rather it stems from the satisfaction he gets from knowing that once again he will be able to provide improved comfort to his many friends on the horse show circuit.
Further information on Der-Dau and all Der-Dau products is available on line at
www.DerDau.com or by calling 1-800-DerDau6. 82
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