6. The New Rules of Marketing & PR
This is the book every ambitious, forward–thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one–of–a–kind, pioneering guide, offering a step–by–step action plan for harnessing the power of the internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big– budget advertising campaign.
8. Screw Business As Usual- Richard Branson
Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down - to shift our values, to switch from a profit focus to caring for people, communities and the planet.
With inspiration for everyone, Screw Business As Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.
10. Great By Choice- Jim Collins
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.
Great by Choice distinguishes itself from Collins’s prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness--beating their industry indexes by a minimum of ten times over fifteen years--in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these “10X companies” to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.
7. From Vision to Exit- Guy Rigby
There are many differences between a good business and a great business, but they aren’t beyond a business leader’s control. In From Vision to
Exit, Guy Rigby candidly explains how entrepreneurs can develop strategies, plans and tactics to get their businesses to the top. With an easy and engaging style, this
book is a definitive and practical guide that covers every business area. From strategy to finance, management to marketing, and business planning to exit, Guy leaves no stone unturned. The result is an authoritative and invaluable tool for entrepreneurs seeking to navigate the minefield of successful growth. Find out everything you wanted to know about how to build a great business but never had the opportunity to ask.
9. Stop Talking and Start Doing- Shaa Wasmund
Have you got an itch to start your own business, go to the North Pole, retrain, lose weight, get promoted, learn to play the ukulele? Or do you just have a nagging sense that there must be more to life? If there is something you really want to do, but secretly fear you’ll never do it, then you need this.
To make your thing happen, you have to climb into the ring. You have to face your fears and move from talking to doing. Of course, it’s right and natural to have fears, but understanding them will keep you on top. And then you’ll find that starting can instantly make things change. So say farewell to the status quo.
And that’s the trick, you see. Simply start somewhere. Anywhere. But do it now. For those working for others or for themselves, for those in love or out of love, for those who are artistic or scientific, the busy and the clock- watchers… but mostly for those with ambition: This is what you need to start.
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