The Benefits of Thought Leadership to You and Your Company


Business is about the products you sell and, in order to be successful, you have to


differentiate


yourself. You do this by trying to think differently. When you add new features, create product variations, look to make your product cheaper or identify the next “big thing” it is your current and potential customers who assess and value your


innovation. You


retain the ideas they like, drop those they don’t and continue to seek more.


This process of differentiation continually evolves, and your company’s individuality and character will


evolve with it. This character then generates the unique sales


points from which you align your sales proposition and marketing materials around. And, as these differentiating factors become clearer and pronounced customers come to identify your business with them, and you start to receive


recognition and critical acclaim through press and


awards. These in turn become a key driver in both retaining and growing sales.


Not only does this thought leadership shape your products and the


character of your organisation, but so too does it allow your staff to


become more involved in the process. They will relish working towards being different; give them a sense of pride and community goals to work towards


and they will seek to contribute more positively. And, as it is your staff who help feed and


business it is in your interest to provide them with such goals.


Committing to thought leadership is also personally


fulfilling. Managing


a business is a challenge, especially in the current economic climate. There are disciplines to master, people to organise and multiple operations to run. Should you succeed the rewards will be many. However, profit should not be the sole motivator. If we keep doing the same job over and over again the shallower the


that profit will become, and the harder it will be to maintain motivation. And then we risk losing it all.


We only have one life and we want to live it to the full, to both


achieve


something and leave something behind. When we realise this we then seek something of greater value than financial gain. The continual innovation and differentiation that arises from thought leadership contributes to a sense of fulfillment. You can take personal


pride in the belief that you are contributing to something,


the value of which is not only apparent now, but may be there, in some form, after you have gone. It is this that makes getting up in


develop your


Embracing thought leadership can benefit both you and your company. When you create a


vision for


your business the unique character and USPs can drive sales, and simultaneously provide aspiration for staff. And when your staff rally round your


objectives, your


business will improve. Most satisfying, however, will be the sense of value and legacy you obtain, the benefits of which should never be underestimated.


value of


Mark Strickland, Managing Director of Heehaw Digital


the morning not only that bit easier, but something to look forward to.


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