The Importance of Professional Images to Promote Your Business DNA
By James Neale Y
our photos and imagery are an extension of your business brand. Whether it’s a Facebook snap of you on a night out, a photo of your latest product taken on your smartphone
or a professional profile picture on your website, the images you choose to place in the public domain say a lot about you and your brand.
As the saying goes a picture says a thousand words. Well, nothing could be more true when it comes to business. Research suggests that people look at a smiling face for longer than one that isn’t, so why then do so many people still insist on using inappropriate photographs in a business setting? If you’re an entrepreneur, you want to be keeping costs low, so an obvious winner is ensuring the thousand words that an image evokes are positive ones.
Whether you’re selling a product or a service, getting your imagery right is a key to their success. An image needs to reflect the quality, the value, the importance, and make people want to part with their hard earned cash. We use images in many different areas, whether they are for websites, marketing materials, or brochures, all of these different areas need to flow together, and by using your own set of professional images you can start to collate these areas and begin to build your brand identity.
Cutting Cost May Be Entrepreneurial But Cutting Corners Isn’t
Technology is cheaper today than ever before. The number of people who own a high end digital camera has soared and so has the number of people who feel they no longer need to use a professional photographer for their business needs.
If you can pick up a professional quality camera for less than £500 on the high street, why spend cash on a photographer. Well simply, a professional camera doesn’t mean your images are going to be of a professional quality. Photography is an art, a skill, a talent even. Whilst we can all take a ‘lucky’ holiday snap, it’s not just down to the equipment you own, you need to be able to know what to do with it. Just because you own a professional camera,
28 entrepreneurcountry
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56