Born Global
Unlocking Opportunities and Increasing Productivity
B S W
orn Global, one of the headline events at Global Entrepreneurship Week UK, saw nearly a 100 UK SMEs join Entrepreneur
Country for a special workshop and discussion on the potential benefits of trading globally. The special event was hosted in association with UK Trade and Investment and featured some of the UK’s most globally successful and ambitious entrepreneurs who have succeeded in conquering foreign markets.
mith & Williamson hosted Born Global, an event that aimed to build on the Prime Minister’s announcement last week of a series of new measures to help Britain’s small and medium sized enterprises (SMEs) grow and fuel an economic revival. Key to the message and discussion on the day were the opportunities and benefits of exporting to new markets, focussing on the need for the UK to trade its way to growth and jobs.
ith securing a return to long- term economic growth being the
Government’s highest priority, the event aimed to be practical, informative and inspirational. The first session included Julie Meyer, an American by birth but
a European at heart who, as the CEO of Ariadne Capital has advised leading startups, SMEs and corporates from around the world. Julie shared a Q&A discussion with Caoimhe Buckley, Managing Director of Marketing and Communications at UKTI around the practical advice and support available for SMEs exploring opportunities abroad. Part
of their discussion
covered the launch of the new ‘Open to Export’ web resource providing small businesses with professional export advice. UKTI will work with Yell to develop this online service which will allow UK firms to swap information and experiences directly.
S
hared experiences as well as practical advice and a strong
motivational element was the central message from
successful serial
entrepreneurs and best selling authors Lara Morgan and Neal Gandhi. Their track record of building businesses globally,
often against the odds provided a fascinating insight into the determination, persistence and drive that is needed to be successful in what are increasingly competitive as well as potentially lucrative markets.
C
aroline Rowland of New Moon, the innovative firm behind the film
campaigns of London 2012 and the Qatar 2022 Fifa World Cup and Paul Lindley the award-winning Founder of Ella’s Kitchen joined in the discussion, engaging the audience with their strategies for expanding globally in 2012 as they seek out new market opportunities. Both are high growth SMEs, with the potential to be Britain’s international success stories of the future.
W
ith cash king, successful expansion abroad requires
collaboration, partnerships and support. Rajesh Sharma of Smith & Williamson shared his advice on effective tax and financial planning in overseas markets, an issue which resonated with an audience aware of the added challenges of building a business during a recession and the need to keep costs and overheads down.
W
ith the strong message of ‘get out and do it’ sounding clearly from
entrepreneurs who have succeeded, the SMEs in attendance seemed to concur that economic downturns create opportunities and that exporting abroad not only increases your businesses efficiency but makes good business sense.
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