University of Bath School of Management


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We are ranked 2nd in the UK for marketing and in


the global top 10. (Financial Times Masters in Management ranking 2011)


Entry requirements


You should hold a degree in marketing (2:1 or above or its international equivalent). Candidates without a first degree in marketing need to have a business or management degree which includes sufficient marketing modules. Alternatively you may apply if you have marketing work experience and a degree in business or management.


English language requirements If your first language is not English (including if you have a first degree from a British university), we require evidence of an appropriate level of English proficiency. We look for either IELTS or TOEFL as below:


• IELTS: a score of at least 7.0 overall with no less than 6.5 in each part;


• TOEFL: an internet-based score of 100 (with no less than 24 in each band).


Please note that these requirements are in line with the UKBA guidelines and may be subject to change at any time. IELTS or TOEFL results must have been achieved within the last two years.


For students who wish to develop their English language skills, the University’s English Language Centre offers a number of courses, see www.bath.ac.uk/elc/courses


Fees For the latest information please visit our website: www.bath-marketing.com


Meet the Faculty


Professor Michael Beverland, Head of Marketing Group


Dr Carolyn Strong, Senior Lecturer in Marketing


“I’m a strong believer in the interface between marketing knowledge and marketing actions. To this end, our programme contains a high degree of practical relevance, underpinned by cutting-edge research, teaching methods, and practitioner input. Much of this is reflected in my own writing, particularly in my latest book Building Brand Authenticity which examines the habits underpinning the truly great and enduring brands of our time. Within the MSc in Marketing you will experience a diverse range of content, ideas and teaching styles, all underpinned by passionate staff dedicated to the craft of marketing.”


“My research interests lie in marketing and society, and marketing strategy; my current projects include children’s consumption of branded food, the influence of marketing on what children eat, and ethical consumerism and fair trade.”


Please note that there is a £50 application fee for the MSc in Marketing.


Please see page 040 for details on how to apply.


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