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The Bath MSc in Marketing


Meet our graduates


Alex Walker-Sage MSc in Marketing graduate, now Brand Executive - BBC Youth Brands, Audio & Music


Marketing as I’d heard Bath’s Management School had a great reputation and the University as a whole had been one that had interested me when I chose my undergraduate degree. When I found out more about the individual modules covered and the depth of expertise of the tutors, it seemed the most obvious, and exciting, option.


“ I decided to study the MSc in


The course gave me an opportunity to think about which areas of marketing interested me most and to learn from some of the front-runners in their field. Understanding people’s behaviour and how their purchasing decisions can be affected was particularly interesting - theoretical marketing knowledge such as this was completely new to me and has proved vital in making decisions across projects in my job to date.


Having the MSc definitely made me more confident when applying for my job at the BBC. The theoretical knowledge I had built up over the course was a very useful addition to the practical experience I’d gained previously. Marrying the two together I think is vital, and now, more than ever, employers are looking to see solid evidence of an employee’s dedication to the cause, something that an MSc highlights very well.


”


confident when applying for my job at the BBC. “


Having the MSc definitely made me more ”


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