University of Bath School of Management
017
Programme Structure
Semester 1
Marketing to Consumers
Marketing to
Businesses & Organisations
Contemporary Marketing Challenges
Marketing & Society (I)
Strategic Marketing (I)
Semester 2
Strategic Brand
Management
Advanced
Advertising Theory
Financial
Management for Marketing
Cross-Cultural Marketing
Research
Methods for Marketing
Marketing
Strategic & Society (II) Marketing (II)
Independent Research Study
Please see the website for detailed information on the course units:
www.bath-marketing.com
Please note that units and subject content are subject to change. Please always check the website for the most up-to-date information.
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