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The Bath MSc in Marketing
MSc in Marketing The Bath MSc in Marketing will deepen your understanding of
core marketing theories and concepts, whilst providing you with a desirable skill-set valued by the marketing industry.
Our MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts and provide you with a skill-set needed to embark on a marketing career or further research.
Balancing cutting-edge theory with its practical application, you will systematically develop your key business skills, including critical thinking, analytical reasoning, group working, time management, project management, and the written and oral presentation skills needed to develop powerful and persuasive arguments.
Programme structure The MSc in Marketing is an intensive one-year programme starting in September and finishing in September the following year. If you successfully complete the degree you will graduate in December.
The degree is divided into two 11-week semesters, and the dissertation period which runs from June until September.
Our teaching and your learning From interactive lectures and group work to case studies and guest speakers, you’ll be exposed to a diverse range of teaching and learning techniques designed to supplement your own directed private study and independent learning.
You will be assessed via a variety of individual and group methods including a range of coursework assignments, examinations, reports and presentations. For the dissertation you will produce an extended piece of individual research (10,000-15,000 words).
Excellent career opportunities
Recent recruiters include:
• Accenture • British Airways • Greenpeace • IBM • José Cuervo • L’Oréal • Mars • Mercedes-Benz • Motorola • Saatchi & Saatchi • Shell • UEFA Euro 2012
2011 Class
759 applications 56 enrolled
Male: 38% Female: 62%
Average age: 23
No. of nationalities: 19
“It’s a great pleasure to be your Director of Studies and it is my responsibility to make sure as far as possible that your learning experience on the MSc in Marketing programme is both challenging and highly rewarding. I have an active research interest in a number of consumer research areas. Like my colleagues, I’d be delighted to hear from you with any questions or feedback you might have during your time in Bath and would like to extend a very warm welcome to the School.”
Meet the Faculty
Dr Pete Nuttall, Director of Studies
were looking for work were employed within three months of graduation.
“ 83% of our MSc graduates who reported that they ”
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