PARKING TODAY NEWS Metric Group andMobileNow! have introduced their new


integrated payment solution. They call ParkNow! the first com- mercial parking payment service where a parking session paid at a meter can be extended remotely by scanning a barcode printed on the ticket dispensed by the meter. The payment solution also permits drivers to start and pay for the initial parking session by cell. It will be rolled out to several cities in the U.S. whereMetric parkingmeters are in use. Amajor new client has recently come onboard at UK-based


Chauntry Ltd.With about 400,000 parking spaces in 164 cities, Empark SA is the leading parking services operator in Spain and Portugal, and one of Europe’s largest. Using Chauntry’s Park- space solution, Empark will enable its customers to book their parking spaces online and via smartphone applications, all fully integratedwith local carparkmanagement systems. TagMaster has received an initial order for a significant asset


management-related and environmental-monitoring installation, whichwill use products fromits newRFIDS range. The orderwas secured from a highly specialized, globally operating German producer of advanced chemical instruments and solutions. Some 10,000 TM802 Series customized Pharos tags will be installed to indicate status and store information of high-value and critical industrial supplies. Genetec recently received the 2011NorthAmericanApplica-


tion Development Partner of the YearAward fromAxis Commu- nications. The company was honored for its committed efforts to develop joint opportunities, initiate training and marketing pro- grams, and continue ongoing product integrations and develop- ment with Axis. The award was presented at the Axis Channel Convergence Conference held Oct. 10-12 in Boston. Pinnacle Parking Systems, an authorized TIBA dealer, has


appointed AndyWilli as Executive SalesManager for its central and northern Florida operations.ManagingMember Doug Tin- klepaugh notedWilli’s 30 years as a parking industry profession- al, saying that “his sales and service experience will further our customer commitment.” Carl Walker Inc. has been selected by the University of


North Carolina at ChapelHill to provide parking consulting and structural engineering services for the vertical expansion of its Craige Parking Deck. Teamed with project leader Little Diversi- fiedArchitectural Consultants ofDurham,NC, the firmwill be a key player in determining how the complex project – adding three to four levels of parking, with about 900 new spaces – will be accomplished. The existing 1,500-space deck is a prime park- ing location for residents, commuters, heath affairs personnel and special events. San Diego isn’t the first to do it, but at least it’s being done:


using converted parking meters to raise money for homelessness programs. The San Diego Downtown Partnership, a privately funded nonprofit business organization, recently unveiled the first of three “donation meters,” where folks can drop in some change (or insert a credit card) to contribute to helping people move off the street and into permanent supportive housing, which is combined with a variety of social services. The solar- powered “smart” meters, donated by IPS Group, can be moni- tored remotely by computer. The Green Parking Council (GPC) recently named Paul


Wessel its new Executive Director. His background includes work in both the nonprofit and parking worlds, making him an ideal person for the position. The GPC notes that Wessel has focused on capitalizing on underutilized resources, implement-


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ing systems-based approaches to productivity and accountability, and nurturing sustainable relationships. Also, the GPC has finalized a sponsorship agreement with


BMW of North America. Under the terms of the agreement, BMWhas committed to supporting the organization at the high- est level of participation, a titanium sponsorship. Joachim Hauser, Director of BMWGroupMobility Services, will be join- ing the GPC Board of Directors. Michael Nichols has been promoted to Executive VP Park-


ing Operations-Lead Consultant for Next Realty. Previously VP- Parking Development, he joined the firm in 2008 and has been instrumental in professionalizing its day-to-day parking business from manager relations to budgeting and internal and external communication. Also,Next Realty has completed a consulting assignment for


ShoreMemorial Health System in Somers Point, NJ, which cul- minatedwith the opening of a 645-space parking facility. The firm managed the entire process of launching the garage at Shore


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Point of View from Page 6


and the like, why not invest themoney in programs that pro- mote ride-sharing and carpooling? Let’s say theMTAand all the other agencies that spend


on highways and transport took part of their revenue, say, 10%, or about $100 million a year, and invested it in mar- keting and technology with the goal of getting 10% of the cars off the freeways during rush hours through ride-shar- ing programs. Instead of investing in electric cars and trains to nowhere,


why not actually get cars off the roads? My plan needs fleshing out, but perhaps a PR program


to heap guilt on driverswouldwork.Maybe a grand technol- ogy website where I can find people around me with similar work hours and work sites. How about coffee klatches where people can meet informally so I know those in my carpool aren’t throwbacks to “Jack the Ripper.” Think what a huge marketing budget could do. Nike


spends $500 million worldwide on marketing. Think what that kind of money could do focused on the LA or Houston orAtlantamarkets. Of course, you would have to figure out a way to priva-


tize it. If it were run by the city or the county, it would be just another bureaucracy. But if you set up a for-profit operation, I’ll just bet itwouldwork. Think about it – change the habits of only 10% of the


drivers, andwewould have nomore gridlock, nomore traffic jams, less smog, fewer accidents, shorter commute times. LAis the heart of themarketing beast.We have all the tal-


ent and skills ofDisney,major ad agencies, themovie industry. Of course, to start, Mr. Katz might have


to figure out a way to get his own staff to carpool. They get free park- ing, sowhy carpool?Katz said he can’t start charging for parking because it’s in the union contract. Of course it is.


PT Parking Today www.parkingtoday.com


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