NPA Exceeds 800 in Convention Attendance
NPA: Reach, Stretch, Repeat It sounds a little like an exercise, butNPA, this past
year, set goals that were a touch out of reach, stretched to meet them, then committed to doing it all again. Case in point, conference attendance last month
surged past 800 to 830 and 94 percent of attendees said they would recommend the NPA’s annual conference to
colleagues.More telling, however, is that membership is up by 19 percent. Expanding beyond its core members, NPA set the
stage for industry collaboration and established many newproducts and programs for all parking professionals.
Forward-looking Research Also this year, NPAproduced and released two new
research products including “Parking In Perspective: The Size and Scope of Parking in America” and “Purchasing Power: Decision Maker Trends, Preferences and Parking Industry Purchasing Plans.” “Parking In Perspective . . .” studied the size and
scope of U.S. parking operations by aggregating and ana- lyzing public data and private research on the parking industry. The report answers a number of questions about market size, geographic distribution, number of employees, wages and num- ber of facilities, and includes population projections. The report showed that parking will continue to play a
greater role in the U.S. economy as more organizations see it as an opportunity to add value to the experience of their customers, and as away to improve organization bottomlines by generating revenue and/or outsourcing parking operations. The “Purchasing Power . . .” survey highlights report, which
debuted during the annual conference last month, showed that 90 percent of NPAmembers are the purchasing decision makers for their companies. Of those decision makers, nearly 60 percent are responsible for purchases ranging from $200,000 to $10 mil- lion per year. The largestmember segments that respondedwere commer-
cial operators, academic/medical and public/municipal mem- bers. The full report details commercial, valet, public and aca- demic/hospital purchasing preferences. Parking industry buyers identified the top categories for
requesting proposals over the next 12 months and their purchas- ing plans for the next 24months. The top seven categories for parking industry proposal
requests in the next 12months are: • Revenue control • Computer hardware and software • Facilities equipment and supplies • Consulting services (architectural, engineering, planning) • Parking enforcement/collections • Green products •Managed parking services (outsourcing)
For Members Only NPAgave a shot in the arm to its advocacy program by pro-
ducing new, timely and relevant Issue Alerts about national leg- islative activities and equippedmemberswith a newFair Tax Pol- icy Toolkit. The organization also created Parking Industry Peer Networks, an international series of peer topic and trend discus-
Parking Today
www.parkingtoday.com
sions on leading parking and transportation industry issues, that provide an ongoing opportunity for parking and transportation professionals to build industry connections, learn best practices and discuss topics of interest to each peer group. Finally, along with the University of Baltimore and theMid-
dle Atlantic Parking Association, NPA hosted its first Certified Parking Professional (CPP) Summit inMay – a full day of speak- ers and peer roundtable discussions focusing on best practices in parking management human resources, finance and operations; parking-specific First Observer™ anti-terrorism training; and preparation for NPA’s certification testing.
2012 Initiatives
Parking Industry Innovators Awards As part of its focus on innovation and sharing knowledge,
NPAwill host its first Parking Industry Innovators Awards. The Call for Nominations will open in April 2012. Be on the lookout for information on howto enter your organization, leader, project or facility to be honored for peak of the profession innovation. Convention 2012 – Driving Progress, Performance and Profits Mark your calendars for NPA’s 2012 Convention that will
focus on helping attendees drive progress, company and individ- ual performance as well as positively present strategies to posi- tively affect bottom-line profits. Thought Leadership More than membership or a traditional business opportuni-
ty, NPAprovides parking professionals the industry insight and analyzes the political landscape to help themstay on top of trends and maintain a competitive advantage in this dynamic business. NPAis bringing together thought leaders to help parking profes- sionals attract clients, located experts and advance the profession. Count on NPA’s momentum to continue in 2012, as they
move ahead with initiatives that advance the parking profession and improve bottom-line performance.Watch them (better yet, join them!) as they stretch, reach, repeat—again.
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