PARKING TODAY P.O. Box 66515
Los Angeles, CA 90066 DELIVERIES
12228 Venice Boulevard, #541 Los Angeles, CA 90066
PHONE
310.390.5277 FAX
310.390.4777
EDITOR & PUBLISHER JOHN VAN HORN extension 2
jvh@parkingtoday.com
SALESMANAGER MARCY SPARROW extension 3
marcy@parkingtoday.com
ART DIRECTOR SHELLY BROWN extension 5
artdept@bricepac.com
GRAPHIC DESIGN RADUNTY HERMIDA
rad@bricepac.com
CLASSIFIEDS /
MARKETPLACE KELLEY HAVENER extension 4
kelley@parkingtoday.com
RESEARCHASSISTANT JOYCE NEWMAN extension 7
joyce@bricepac.com
ACCOUNTING SUE RESTIVO extension 6
sue@parkingtoday.com DIRECTOR OF
OPERATIONS, BRICEPAC ANDY VAN HORN extension 1
andy@bricepac.com www.parkingtoday.com
Parking Today is a Bricepac company
Regular Features
Point of View ..........................................6 Parking Today News................................8 Letters..................................................34 Consultants ..........................................35 PT Blog ................................................36 New Products ......................................40
PARKING TODAY is circulated free of charge to those who have an interest in the parking industry. In order to facilitate delivery, readers outside North America are charged $60. Post Office receipt available upon request. Single copy price $15.
Manuscripts, articles, photographs, artwork, product releases and all contributed materials are welcomed by PARKING TODAY; however submissions are subject to editing. Advertisers and advertising agencies assume liability for all content (including text, representations and illustrations of advertisements printed and also any and all claims made against the publisher.)
PT the Auditor ......................................48 Advertisers Index..................................50 Marketplace ........................................51 Dealers, Installers & Suppliers..............52 Upcoming Events..................................54
Publisher’s sole responsibility for error in advertising content extends to correction in the succeeding issue.
PARKING TODAY (ISSN: 10955062) is published monthly by Bricepac, Inc., 12228 Venice Boulevard, #541, Los Angeles, California 90066. Periodicals postage paid at Los Angeles, CA and additional mailing offices.
POSTMASTER: Send address changes to PARKING TODAY, P.O. Box 66515, Los Angeles, CA 90066 In Canada to Station A, PO Box 54, Windsor, ON N9A 6J5. Publications Agreement Number 40826055. ©2011, Bricepac, Inc.
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PARKING TODAY December 2011 Features
volume 16 number 12
13 Unbundling Cost of Residential Parking as Translated in Shoes
16 ‘Cloud Computing’ – Old Technology or Cutting Edge?
18 ‘Cloud’ – Based Mobile Parking Access and Revenue Control System
21 NPA Exceeds 800 in Convention Attendance
23 ‘Pay-by-Cellphone 101’ 26 Virtual Parking Meters – What’s Next? 27 A Means or an End?
28 Credit Cards in the ‘Cloud,’ With a Splash of PCI – A Winning Recipe
30 Amateur Parker: Oh, Bollards!
32 Turning a Troubled Parking Asset Into a Success Story
43 DC Deployment a Great Success for Pay by Cell Phone
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