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What’s Stopping You? Robert Kelsey


The fear and stigma surrounding failure has long been an obstacles for many would-be entrepreneurs. In the US there is a saying ‘that you’ve never really made it, until you’ve failed three times’- in the UK however failure remains a taboo. The reality here is that it is okay to succeed and then share tales of earlier failures but to fail and speak about it is almost unheard of. The basic premise of the book is that many of us are predisposed to HFF- a high fear of failure. It follows that HFFs are more likely to give up to on ideas too easily for fear of failure, or go the other extreme and set unrealistic goals. Many high achievers with HFF that do overcome the odds can also be convinced that their success is a fluke- this being detrimental to the serial nature of entrepreneurship.


Kelsey avoids the cotton wool treatment, acknowledging the importance of fear as a tool of motivation and advocates that by understanding the reasons why a fear of failure prevents us from achieving, that we can reverse this effect and focus energy instead on effective


goal-setting and


acknowledging the positivity in a situation whilst overcoming the pessimism that holds us back.


100 Greatest Ideas for Amazing Creativity John Adair’s


The second title in the series from John Adair, a former solider turned academic and author. His work implementing a leadership strategy at ICI, saw the loss making company evolve into Britain’s first billion pound profit business. Now a prolific author, 100 Greatest Ideas for Amazing Creativity attempts to play to the increasing demand for concise advice and insights. Whilst it attempts to live up


to its mantra of short, punchy, and packed with real solutions- in reality it struggles to realise either vision or originality- in total contradiction to its title. In a market where every business builder thinks about publishing their own recipe for success, Adair struggles to bring relevance, with the result flat and uninspiring.


The core ideas are given a quote or two, too often simply a common-sense idea without exploration or a check-list of ideas without direction on how to achieve success.


The real struggle with this book is that


most entrepreneurs will


already be familiar with most of the 100 ideas, but what they may lack are the methods for achieving these and unfortunately this book is light on strategy, leaving you wandering “How To” achieve anything.


Polar Bear Pirates Adrian Webster


If you’re into easy to pick-up, easy to put-down self-help books then this may be up your street, if its not, then I’m not sure whose street it is up.


Polar Bear Pirates is a light- on substance guide to identifying those around you who are lacking motivation but not necessarily ability. We all understand the importance of strong teams- if you make it your mission to get the most out of individuals who aren’t capable of doing it themselves then this may.


There’s little in the way of


substance or tangible solutions, relying on simplistic methodology to identifying motivationally (and often emotionally) needy colleagues is one thing, providing a remedy is tougher and bad clichés and naff advice abound.


I struggled throughout to determine whether this book was patronising or just inanely dull and silly but whether its target audience is the ambitious business executive wanting to stimulate their team or the


I failed to see the real value this book offered.


‘water-cooler moaning crew’


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