Denmark: A European Lead
By Ben Austin
back, and considered but high in integrity when it came to business. Education runs right through the country as 96% of young people go into secondary education and 47 % a tertiary one. Professionalism runs right through the nation and a humble and understated pride runs right through its people. Bank accounts smile daily with what is, essentially, a very affluent state.
In my time here, I met a teacher, a teaching assistant, a student, a health worker, a marketer and they were all significantly better off than the average equivalent in Britain would earn. An interesting piece of insight, I thought.
While I was here, I was introduced to one of the city’s entrepreneurs and local socialite –
Philip
Eskildsen. He owns a restaurant, a nightclub, and a distribution company. He believes Denmark is a safe and unique place to do business because its people are largely trustworthy, its corporations are fair, and selling to the big dogs and the small independents is always done justly. It’s how he was able to do well here. He believes
nepotism, unlike many European nations, is unheard of. So I checked out what he said, and remarkably, there is some ironclad proof of this. Facts show that bribery and corruption is virtually unknown in Denmark, and it always tops the international transparency index. Add this to the “flexicurity” model that the country introduced (which is a high flexibility initiative in hiring and firing practices which allows companies to operate 24 hours a day, 365 days a year due with no restrictions) you can see why this land makes a great haven for overseas businesses to migrate to Danish soil. The fact four out of five Danes speak English too just makes this too good to be true for international businesses.
So my journey continued, and it wasn’t long before the dainty and peaceful Aarhus was respectfully left for a trip to the bustling and more populated Copenhagen – Denmark’s flagship capital city. A city that would
Ben Austin is a no-nonsense start-up catalyst. Passionate mentor. Creator of brand strategies. But that’s when he’s in the office. When he’s got his shorts on, he’s a travel junkie. He’s a world pen pal. He’s excited about life. You can reach out to him at The Ben Channel.
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