consume most of the country’s other cities in a mouthful, and its near 2 million metropolitan population is around two fifths of the entire country’s people put together. The airport was a stark difference to that of Aarhus’ tiny delightful fragment of a landmark, but remarkable all the same. While there, I learned that Copenhagen airport has the extraordinary achievement of being the most efficient airport in Europe. It’s also the main hub in the Nordic and Baltic region with 57 operating airlines serving altogether 132 destinations and handling approximately 380,000 tons of airfreight each year. Not bad for a so-called minnow European airport. What’s uncanny, is as effective as Aarhus airport was with passenger footfall, Copenhagen airport has an equally admirable feat as it has the shortest goods transit times of all European airports. For me, there’s just something about this country, where everyone from its people, its smaller businesses, its bigger corporations, all the way to the country’s window to the world – its airport – they just love to raise the bar with efficiency and technology that really puts a mockery to those in the world that bathe in complicated, disorganised stagnant affairs and accept that to be the way it is.
It’s also the main hub in the Nordic and Baltic region with 57 operating airlines serving altogether 132 destinations.
Before my trip came to an end, I bumped into an inspiring woman in a coffee shop who revealed proud story after proud story of how Denmark is a leader in how it treats its people and its welcomed immigrants. She had an esteemed history as a business consultant and had travelled the world
48 entrepreneurcountry
for decades, and she believed Denmark’s internal system of education, business, welfare, health and social behaviours was something to behold. I couldn’t disagree with what I’d experienced, it has to be said.
Knowing one third of the global wind market is controlled by Denmark and the first nation to exploit second generation biofuels on a commercial basis kind of has you thinking that this nation must be pretty special.
A personal learning favourite of mine has to be the fact that Denmark wins happiest nation of the world year on year. This country not only impresses in commerce but its people are a bunch of cheerful folk too. Something about that just really makes me smile (no pun intended).
Finally, if you speak to any Danish person, they’ll pride themselves on their humility, their desire to educate themselves, grow and do good, and to make a difference to the world around. It’s a society that has built up an admirable infrastructure and society, and the nation is proving that you no longer need an army or an empire to take a world lead. They are doing it by working smart, effectively, creatively and through leverage – with technology and efficiency – and showing us all how it can be done. This I believe is something we can all take heed from as we go down our own paths of entrepreneurship today. With a small team you can lead from the front with a smart, efficient and game-changing approach.
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