RESEARCH
COLIN MCILHENEY » GLOBAL RESEARCH DIRECTOR » PRICEWATERHOUSECOOPERS
KEEPING THE PACE S
THE ISPA 2011 US SPA INDUSTRY STUDY REVEALS THAT THE SECTOR IS EXPERIENCING MODERATE GROWTH AND INCREASED EMPLOYMENT
ROAD TO RECOVERY
Six in 10 spas reported an increase in client visits
ISPA 2011 US SPA INDUSTRY STUDY T e full ISPA 2011 US Spa Industry
Revenue Spa visits Locations
Total employees Full-time Part-time Contract
Square footage*
2009 (year end) us$12.3 billion 143 million 20,600
2010 (may) 332,000 138,100 137,200 56,800
76 million sq ſt * Square footage is rounded to the nearest million 38 Read Spa Business online
spabusiness.com / digital SPA BUSINESS 4 2011 ©Cybertrek 2011
2010 (year end) us$12.8 billion 150 million 19,900
2011 (may) 338,600 149,200 134,200 55,200
76 million sq ſt
per cent change +4.3% +4.7% -3.3%
per cent change +2.0% +8.0% -2.2% -2.8% -0.3%
Study, prepared by PriceWaterhouse- Coopers covers in detail: industry size and its road to recovery; the nation’s spa industry profi le; size and geogra- phy by type of spa; facilities including indoor square footage; services and products on off er; prices and the com- petition of revenue; and spa staff . ISPA members may download
a complimentary copy of the study and nonmembers can purchase it at
www.experienceispa.com.
In 2009, the spa industry felt the full impact of the 2008-09 recession. For the fi rst time since the inaugural 2000 ISPA industry sur- vey, the spa industry registered declines across all major indicators: falling revenues and visits, a drop in locations and reduced staffi ng levels (see sb10/4 p34). In 2010, the US economy recovered to
grow at a 3 per cent pace. T e evidence from the latest ISPA study is that the spa indus-
pa operators across the US are holding their own in the mod- est economic recovery; hiring new staff and adapting to meet changing consumer needs,
according to the International SPA Associ- ation (ISPA) 2011 US Spa Industry Study. T is report, based on a survey of 905 US
spa operators, provides a snapshot of the industry during 2010 and the fi rst half of 2011. T e study places particular empha- sis on the industry’s performance as the US economy emerged from the recession. Its aim was to measure the extent to which the spa industry has proceeded along the road to recovery, by examining the change in revenues, spa visits, number of locations, fl oor space and staffi ng levels. In addition, the report looks at the key factors driving recovery and the challenges facing spas dur- ing this phase and beyond.
PHOTO:
SHUTTERSTOCK.COM/TYLER OLSON
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