INTERVIEW
developed spa market in that region, so this is a good opportunity for us,” says O’Connell who also adds that it’s not a given that all new hotels will have a spa. Out of the group’s 250 properties, just under 20 per cent have spas. Deciding to include a spa, she says,
depends on how many existing and planned hotels are in the area, as well as the social mix of the surrounding community. “We look at whether it’s in the middle of a vil- lage or developing town that would generate a local clientele. If it’s on an industrial estate where people only go on business, however, then we know the potential profi tability will be low. Aſt er that we’ll get into the nitty gritty of space planning and ROI.” T is process can take up to four years, but once a facility is open, O’Connell turns to her
‘spa council of experts’ to ensure operations run smoothly. T ese are fi ve individuals in Korea, Bali, Brazil, China and Thailand.
“T ey have their own spas to operate, but they’re the people other managers turn to for advice or examples of best practice,” she says. “T ey’ll help assist me in pre-opening and with training if we bring in a new man- ager – they’re the ‘go to people’. “I hope to bring another two to three spa
council of experts on board by the end of 2012 and I’ll be looking for various skill sets
– someone who’s more of a business counsel, who’s able to look at numbers; a marketing specialist; or someone who knows operations
Business is growing positively at Hyatt spas. Performance is up on last year and more people are coming for longer, wellness-focused treatments
inside out having started as a therapist. So far, I’ve been lucky because my team is super pas- sionate and just as motivated as I am.”
UP ON 2010
Since starting back at Hyatt in 2010, O’Connell has been pleased with the way the spas have progressed fi nancially. “We’re
HYATT SPA DEVELOPMENT PIPELINE
Hyatt Hotels Corporation has more than 40 spas that are due to open by 2016. Up to 16 of these are scheduled to launch by the end of 2012
COMING SOON
Hyatt at Capital Gate, Abu Dhabi The surrounding Arabian desert was the inspiration for the 823sq m (8,859sq ft) Rayana Spa at Hyatt Capital Gate that will open later this year. Treatments will incorporate indigenous ingredients such as mint, frankincense and argan oil, with June Jacobs as the international product house. Facilities will include four single and one double spa suite (each with whirlpools), a relaxation area overlooking an outdoor pool and a fi tness centre.
Park Hyatt Abu Dhabi Hotel and Villas Hyatt’s other Middle Eastern property for 2011 will boast a 1,870sq m (20,129sq ft) spa with nine treatment suites, plus a hair and nail salon. Atarmia Spa will offer historic Arabian treatments such as hammam rituals.
seeing positive growth in their performance this year.” And while she can’t disclose num- bers, if the overall hotel fi gures are anything to go by – adjusted EBITDA was us$151m (€111m, £97m) in the second quarter of 2011, up 11.9 per cent from the same period in 2010 – it’s good news. O’Connell adds: “Con- sumer confi dence is coming back, people are
Other 2011 anticipated openings
India ■ Hyatt Regency Chennai
China ■ Andaz Shanghai ■ Hyatt Regency Guiyang ■ Hyatt Regency Jinan ■ Park Hyatt Ningbo
Atarmia Spa at Park Hyatt Abu Dhabi Grand Hyatt Goa
The 35,000sq ft (3,252sq m) Shamana Spa at Grand Hyatt Goa, due to open by 2012, will feature 19 treatment suites, a Life Fitness gym, a yoga studio, a 25m lap pool and separate outdoor pool. Shamana is the Sanskrit word for ‘balance’, and providing a wellbeing and lifestyle balance – through Balinese, Thai and ayurvedic rituals and health-focused lifestyle programmes – is the spa’s philosophy. The product houses are Natura Bisse, Voya, Puri Alchemy (from Bangkok) and Iraya (from India).
34 Read Spa Business online
spabusiness.com / digital
Vietnam ■ Hyatt Regency Danang Resort and Spa
2012 anticipated openings
India ■ Park Hyatt Chennai ■ Park Hyatt Hyderabad
China ■ Hyatt Regency Chongqing ■ Hyatt Regency Qingdao ■ Hyatt Regency Suzhou ■ Park Hyatt Sanya Sunny Bay Resort
The Netherlands ■ Andaz Amsterdam
SPA BUSINESS 4 2011 ©Cybertrek 2011
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