f-commerce
craftspeople and food producers, have also started to follow her example. Jeweller Andrea Davis set up her
facebook site in March and finds it particularly valuable for marketing and gaining genuine comments and immediate feedback on her work. “It is pretty early days but I have a
shop set up through which I recently made my first sale and I have gained lots of interest and indirect sales. It has certainly helped raise awareness and it is good for interacting with customers in real time. As a maker I can make something, take a photo of it and easily upload it and then people see it and give feedback. It’s much better than a website, which is really quite static.” Annette Yates, who also makes
jewellery, has had an e-commerce store on facebook for just a few months, selling gift vouchers, but she’s had a facebook presence since last autumn. She also values the way facebook allows
her to interact with her customers. “A year ago I was scathing and
was never going to touch it, but the course adventa organised changed that. Facebook has been really, really successful for me. My sales are very much person to person. Facebook allows that – it’s not face to face, but it is one to one. I still get to know about the person, which is important for me if I am making a commission. I can see their photo, their shape, ask what they like – it’s very personal and that’s the sort of business I am in.” More information about Made in
Monmouthshire makers and producers can be found on the website
www.madeinmonmouthshire.com. For more details about the help
available from adventa visit
www.adventa.org.
THEbusiness QUARTER 21
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52