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COMPANY 095


CLOCKWISE FROM OPPOSITE PAGE: Avolites in control at the Scouting for Girls concert; Steve Warren in the demo room at Avolites HQ; Avolites presenting its competition winner, from Flight Productions with his Titan Mobile prize, at PLASA 2010; the Sapphire Touch; Avolites has recently shown its support for the Techincal Theatre course at The BRIT School by supplying them with a Tiger Touch and a Titan Mobile - Emma Thompson Avolites’ Training Manager, Steve Warren, Andrew Smith, Technical Manager of The BRIT School, Guy Lovegrove, Production Manager of The BRIT School, Koy Neminathan, and Martin Locket, CEO of PRG-UK, and supporter of the TTA course at BRIT School; Avolites on tour with The Script; the Titan Mobile.


UK lighting console manufacturer, Avolites, has cemented a worldwide reputation in the industry. With developments on the horizon, a new chapter for Avolites is just about to begin.


Avolites unique. He said: “Some time ago I was asked: ‘Do you like your job?’ I replied: ‘I love it.’ This is not a job, it is a life. In fact, it is an Avolife!” Two individuals who have been a crucial part of the Avolites adolescent years are Senior Product Designer, JB Toby, and Sales Manager, Koy Neminathan. JB is responsible for the design of the Art 2000 and Power Cube dimming systems, and is currently head of the design team for the Sapphire Touch. While Koy, since joining the company in 2000, has built up a great sales team, and an extensive international distribution network, which has been fundamental for Avolites’ growth.


This strong distribution network has allowed Avolites to operate from a single UK base, at which they focus purely on development and design. Once a product comes to market, they rely on their experienced dis- tributors to promote the product in each territory. Steve said: “We believe this gives customers the very best support with a strong local presence, and allows us to concentrate on product design and development.” One of the biggest survival challenges for any company in the industry is to stay on top of technical advance-


ments. Steve explained: “The biggest challenge to Avolites as a lighting control company is keeping ahead of the pace in fixture development. DMX standardisa- tion has led to automated lights, LEDs, lasers, video servers, water effects and smoke machines all being controlled from the console. Today our fixture control library offers over 15,000 control personality files.” Avolites management firmly believes that the key success in the lighting world is listening and respond- ing to the customers needs and requests. They are convinced that this leads to products being used in the most unique and memorable projects. Steve recalled: “My lifetime industry highlight has to be Rock in Rio, Brazil with a 330,000 audience, over seven nights across two weekends.”


In its 20th year since the buyout, Avolites has had a re- cord-breaking year, surpassing targets in the year fol- lowing the world recession. It looks likely that Steve’s vision for the future will be an achievable target: “To be at the forefront of developments in the integration of lighting and video control. We at Avolites believe that the convergence will continue rapidly, enabling control and production of one coherent visual picture.”


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