HOT SHOTS 2011


AMY LAWSON, 28


Head of communications, Channel 4 News Within 18 months of joining ITN as press and PR manager in 2009, Amy was promoted to head of communications, where she has con- tinued to impress. While managing external communications around Channel 4 News, she has overseen the launch of a new website and a new on-screen line-up, and publicly defended high-profile and controversial investigations into the Catholic Church, Zac Goldsmith’s election expenses and allegations of war crimes in Sri Lanka. Sarah Vaughan-Brown, director of communi-


cations at ITN, praises Amy for defending Channel 4 News’ original journalism in the face


24 | Broadcast Hot Shots | August 2011


of criticism, and for doing so alongside her daily push to promote its stories, brand and on-screen team. Jon Snow attests to her tenac- ity: “Amy is a total one-off – creative, proactive, effective and dynamic. And she knows what I’m up to before I do.”


RACHEL TATE, 26


Communications assistant, UKTV A former stand-up, Rachel volunteered to work on UKTV’s comedy channels and quickly found her feet as a natural and influential comedy publicist. She has most impressed Tamsyn Zietsman,


head of publicity at UKTV, by installing a system to evaluate traditional and social


media coverage for UKTV, which Zietsman describes as “industry leading”. Working with Precise, Rachel developed and embedded a method of evaluation illustrating results by detailed demographic and success of key messages, all benchmarked against prior and competitor campaigns. She has also been a key part of the Broadcast-


ing Press Guild Awards, which UKTV sponsors. “Rachel has initiative and understands the strategic brief of underlining the event as a much-coveted ceremony, voted in the most democratic of processes by member journalists – and the lunch awards event itself as a sought- after invitation,” says BPG awards secretary Kate Bulkley. “She’s good and will go far.”


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