Business
Left to right: Hannah Demidowicz, Heather Pople, Amy-Louise Jones Norris, Bethan Barker, Mary Bekhait
She is constantly pushing for new platforms
and opportunities to interact with the UK’s kids, and championed the first ever use of an inter- active ‘forward to a friend’ function, a market- ing campaign that won Revolution’s Best Use of Online Award and delivered Nickel odeon’s best rating week in 2010 with a 3.5% share. Bethan has demonstrated she is “totally ded-
icated to finding new, relevant ways to interact with her target audience”, according to Virginia Monaghan, director of music commissioning and content at MTV Networks UK and Ireland. “She has ensured that digital is now integral to Nickelodeon’s ongoing marketing strategy.” Her next project is to develop and implement the Nickelodeon social media strategy.
MARY BEKHAIT, 29
Director, Limelight Celebrity Management “Mary has quickly soared from an assistant to an agent and now a director,” enthuses Fiona Lindsay, managing director of Limelight Celebrity Management, where Mary has worked as a TV and literary agent, spotting and nurturing new talent as well as developing the careers of more established clients. These include Dr Pixie McKenna on Channel 4’s Embarrassing Bodies and Richard Corrigan, host of C4’s Cookery School. Mary continues to deliver a new and dynamic
Business
and was instrumental in packaging up the channel’s user-generated content, setting up an acquisitions department and cultivating relationships with some of the biggest com- panies in the industry, including Channel 4, Channel 5, Nat Geo, DCD, Zodiak and BBC Worldwide. Amy’s key acquisitions include the UK pre-
miere of Johnny Knoxville’s first documentary The Wild And Wonderful Whites Of West Vir- ginia. In 2011, she was promoted to director of acquisitions and scheduling, and within a month, ratings rose to record levels. James Dubern, senior-vice president of programming at Current TV, says: “Amy
www.broadcastnow.co.uk
is one of the most versatile and capable indi- viduals I’ve had the pleasure of working with. As a former West End performer, she has a creative streak and a good instinct for working with talent.”
BETHAN BARKER, 27
Assistant brand manager, Nickelodeon Beginning as an intern, Bethan now strategi- cally plans, implements and delivers consumer marketing campaigns for Nickelodeon, includ- ing the launch of huge international properties such as Victorious, which reached more than 27 million kids and delivered Nickelodeon’s best ever first-week viewing figures.
approach in celebrity management and has suc- ceeded in turning many of Limelight’s clients into international brands with lucrative licences in everything from cookware to station ery. Keen to exploit new platforms to create revenue for clients, Mary is exploring the use of apps, e-books and networking tools.
CHRIS FRY, 29 (NOT PICTURED)
Vice-president of strategy and finance, Shine Group Americas Chris joined Shine Group in 2008 as a group financial controller and was part of the team that worked on the sale to News Corp. He was recently promoted to vice-president of strategy and finance for Shine Americas, relocating to LA to develop new business models in a bid to address the expanding Americas market. “Since joining Shine Group, Chris has con-
sistently provided incredible support to the senior management team with insightful, thor- ough financial analysis,” says Shine Group president Alex Mahon.
August 2011 | Broadcast Hot Shots | 23
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