NPA Stakes Out New Territory at 2011 Convention
By Denise Grable
The parking industry is changing, and the National Park- ing Association (NPA) is taking the lead at its 2011 Con-
vention&Expo with four days of trends, thought leadership, and performance best practices at its upcoming convention, “Innova- tion: Linking Networks and Knowledge,” set for Oct. 3-6 at Cae- sars Palace, Las Vegas, It features a sold out Expo Hall with more than 100 exhibitors and more than 30 general sessions, business sessions, roundtable discussions and issue meetings featuring top industry leaders. “When it comes to industry professionalism and today’s
economy, it’s about combining parking industry best practices and a focus on bottom line performance,” says NPA President Christine Banning, CAE. “This year NPA’s Convention & Expo brings top parking executives such as Alan Lazowski, LAZ Park- ing; Allan Copping, Impark; Andrew Blair, Colonial Parking (DC), Jerry South, Towne Park, and Michael Kagan, Constellation Energy Group.”
Keynotes Hit Big Picture Topics for Bottom Line Impact The Oct. 4 keynote speaker is Paul Sullivan, author of the
New York Times “Wealth Matters” column and bestselling author of “Clutch.” Every organization wants top performers who can perform in the clutch, and Sullivan brings practical insights on performance excellence. “Clutch” was rated one of the best busi- ness books of 2010 by strategy+business, and Sullivan will look at how parking professionals can learn how to perform at their best, no matter what. “Our goal is to bring best in class business practices and
parking expertise to our members and to the parking industry,” says Banning.With that said, NPAis bringing big national speak- ers with big picture perspectives. On Oct. 4, the keynote econom- ic forecast is presented by Dylan Taylor, CEO, U.S.A, of Colliers International, who will share a 2012 industry forecast and market highlights for attendees. Asustainability panel focuses on public and private sector adoption and revenue generation related to parking sustainability. Michael Kagan, President of Retail Power at Constellation Energy Group, brings an energy markets per- spective to parking pros. NPA’s targeted education program features tracks in Peak
Performance, Sustainability, Technology and a bonus Certified Parking Professional prep/certification track. NPAPeer Networks and roundtable discussions offer private
and public sector professionals access to peer experts and best practices worldwide. Hot issues include: managing big city pub- lic transportation systems and valet parking innovations/prac- tices, as well as fair tax policy discussions. Roundtables topics cover the full breadth of industry seg-
ment interests in: government and non-profit, off-airport, valet and hospitals and medical centers, cities and municipalities, col- leges and universities, as well as hotels and casinos. Hot topic tables include: claims management/revenue control and Certi- fied Parking Professionals best practices/exam prep.
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Membership Growth Tops 10% and Expo Outgrows Show Space This year’s record breaking Expo sold out 60 days ahead of
schedule— with more than 15 companies wait listed for 2012. For the first time, NPA will offer exhibitors 2012 booth reserva- tions onsite. NPAmembership has jumped 10 percent this year. And the
organization is stepping up the pace of innovation and services to all segments of parking professionals with new offerings each month, including: New publications by NPA’s well respected Parking Consult-
ants Council: Guide to Selecting a Parking Operator and new edi- tions of Guidelines for Parking Geometrics and Security Design for a Parking Facility. Research & Analysis: NPA released its first Parking in Per-
spective: The Size and Scope of Parking in America, a thorough analysis of the U.S. market size for parking correlated to the most recent Bureau of Labor Statistics and Census data. Quarterly Peer Networks for parking pros with specific
interest areas from Off-Airport, Valet, Government and Non- Profit, to candidates for the Certified Parking Professional pro- gram. Just added: Big City Public Peer Network. Policy Agenda and Toolkits: NPAFair Tax Policy Toolkits. NPAIssue Alerts Program on regulatory, tax and capital mar-
kets issues. NPAhas expanded its leadership opportunities through peer
networks, as well as the advocacy, sustainability and research committees that meet at convention to plan the year ahead. “NPAis setting a new course with an Association focused on
the future, strategic opportunity, best practices and performance results,” said Banning. “NPAis a vibrant and growing trade asso- ciation representing the owners, executives and parking industry decision makers across the private and public sectors. Our con- vention will reflect that research, trends and best practices in parking, technology and sustainability that prepare parking pro- fessionals for success now and in the future.” More information on the Convention&Expo can be found at
www.NPAconvention.org/2011.
Denise Grable is VP of Communications at the NPA. She can be reached at
DeniseGrable@npapark.org.
PT Parking Today
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