MEMBERS’ ZONE Housing Association success for Workbrands


South Bristol-based marketing solutions company Workbrands has won two major contracts with an award-winning housing association.


Radian offers low-cost housing along with care and support and has a turnover in excess of £100m. The company manages more than 17,000 homes in the south of England, supporting over 300 residents in the care sector.


The housing association was looking for a design and marketing solutions company not only to take on the design, print and production of its quarterly residents’ magazine, but also to put the magazine online.


Mark Wilkin, head of marketing at Radian, said: “Workbrands are able to offer us a broad mix of skills and experience which complement those we have in place already. They have been keen to learn and understand the needs of our customers and


engaged with us in fresh and flexible ways. We are delighted to be working with them.” Kelly Silvester, new business manager at


Workbrands, said: “We have been in talks with Radian since 2010 and I’m so pleased. This is a fantastic win for Workbrands, as not only were we invited to tender, but a great working relationship has already developed between us.”


Trade association


gets creative help A Gloucester creative design and digital agency has helped an international broadcasting trade association to successfully launch its new training academy.


From left Nick Farrar, Paul Stevens and Wei Kee of Workbrands with Radian’s Mark Wilkin and Michael Luckie


Accountants celebrate mentoring award Chartered accountants Milsted Langon have won a prestigious award for their work as student mentors at the 2011 Somerset Education Business Awards.


recently-established Career Academy Programme at Richard Huish Sixth Form College in Taunton. Milsted Langdon were


Jonathan Langdon (left) and Mark Wilson with the award


The awards celebrate the strong ties that bond business and education in Somerset, and Milsted Langdon chairman and founding partner Jonathan Langdon and manager Mark Wilson were delighted to receive the Business Award – STEM (Science, Technology, Engineering & Maths). The team at Milsted Langdon were nominated for their involvement in the


acknowledged for contributing time, staff resources and financial support to ensure that Richard Huish students, and students from schools across Somerset, gain current and vocational experience to enhance their academic qualifications. Jonathan Langdon said: “We are very honoured to have received the award and for our contribution to be


so highly regarded. “Milsted Langdon’s contribution to the


Career Academy Programme was offered with enthusiasm and a genuine interest in supporting the students. We hope that, with our help, their confidence and skills have developed and that we have helped the students get a head start on their career paths.”


The International Association of Broadcasting Manufacturers (IABM) is a Tewkesbury-based global not-for-profit organisation that represents some 300 suppliers of technology products and services to the television and radio broadcasting industries – its members supply equipment and technical services to every broadcaster in the world. The IABM appointed ICON.net Limited to devise and implement a digital and print-based marketing and advertising campaign, including the creation of a completely new brand identity, strapline and dedicated website, to promote their groundbreaking new training initiative. The course has now been offically launched in the UK, and is set to be rolled out in Europe and across the world. James Chance, creative director of ICON.net, said: “The IABM is a reputable long established trade body and the challenge for us was to create a campaign that really stood out, got the entire industry talking and enhanced the IABM’s reputation as a professional and dynamic organisation. “We were excited about our creative ideas, thrilled to have won the pitch and our team have really enjoyed working with the client on the technical and practical implementation of the campaign roll out – we look forward to building on our relationship with the IABM in the future.”


Business West Update JULY/AUGUST 2011


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