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percentage mix was a more balanced 55/45.


• Embracing new technologies, processes and strategies will be paramount for companies seeking insulation from rising costs, environmental pressures and competitive threats.


• Canada’s oil and gas industry continues to grow. Profits are likely to increase but not always profitability. How well the industry copes with many internal and external challenges to profitability, including volatile commodity prices, will determine whether value will be created and whether an expected $55 billion a year will continue to be invested back into Canada over the course of the decade.


The work was commissioned in


part by the Canadian Association of Petroleum Producers (CAPP).


“Though the ARC projections suggest a generally positive outlook for the Canadian oil and gas industry, continued success is not assured throughout the forecast period or beyond,” says CAPP President Dave Collyer.


“A strong focus on technology and innovation, a competitive fiscal and regulatory regime, diversification of markets and continuous improvement in environmental and social performance are among the key success factors for our industry. Continued growth in the oil and gas sector benefits all Canadians.”


Read the report at: www. arcfinancial.com or www.capp. ca/library/reports.


The Western Canadian Pipeline is now an award winner.


The Pipeline has earned top honours from Newspapers Canada in the 2011 Great Ideas competition magazine category.


The Pipeline award was to be officially handed out in Vancouver April 30.


Nine judges named awards in six categories. The entries are available for viewing online though the Newspaper Canada website.


Newspapers Canada is a joint initiative of the Canadian Newspaper Association and the Canadian Community Newspapers Association. The two associations represent over 830 daily, weekly and community newspapers in every province and territory in Canada.


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Alan Poirier, managing editor of the Pipeline, is pleased that the publication was recognized with an award.


“It’s a testament to the great writing and layout design that goes into the Pipeline,” Poirier says. “It is filled with excellent stories about the people that work in the industry and industry trends. It’s fresh.”


With five years of issues behind it, the Pipeline sets out to capture history in the making in the energy industry, with stories that include the latest technology, groundbreaking mergers and testimony from experts on where things may be heading.


However, it’s the stories on the family businesses or the engineer who spent hours in his garage working on an invention that really make the Pipeline different from other publications.


Published quarterly, the Western Canadian Pipeline is available free through requested subscription by those in the oil and gas industry. For a subscription, e-mail sales@wcpipeline.com.


WESTERN CANADIAN PIPELINE | SPRING 2011 13


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