The Role of Art & Antique Dealers An Added Value 5.3 Artists as Competition
Besides auction houses, artists themselves are also emerging as a new competitive force for dealers to reckon with.
Artists have typically represented a source of supply for dealers and relationships with them have been built on dealers managing the flow of their works onto the market. However, in recent years, some artists have begun selling more works directly to buyers through a variety of channels. Although studio sales have occurred throughout the history of the art market, it has become increasing fashionable for collectors to buy direct from artists’ studios, which has diluted sales for some Contemporary dealers.
Primary sales at auction have also become more common over the last five years, and artists are increasingly availing of this channel and the greater publicity it affords. Artists generally are becoming much more capable and intelligent at marketing themselves as well as self- funding, and this has detracted from the more traditional artist-dealer relationship of the past. Many dealers cited Damien Hirst’s Beautiful Inside My Head Forever straight-from-the-studio solo auction at Sotheby’s in September 2008 as a clear example of the phenomenon, showing the artist’s great use of media to publicise his sale.
On a smaller scale also, many artists have their own websites or are part of collective websites from which they sell paintings directly, while also maintaining a non-exclusive relationships with dealers.
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Historical & Future Perspectives
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