worth its salt without doing research, talking to the owner, looking at the portfolio, understanding what the service contract says – it’s all time-intensive work. How much easier to fall back on the common assumptions that all web design companies are basically the same, and you get what you pay for. Common, but wrong.


So, one of the greatest challenges for me is exploding the commodity myth through marketing, making personal connections with potential clients as well as with teammates, like Kelly and Shannon at


Paper Blossom. And, of course, through hard work and creative approaches to each client’s needs.


Another challenge is keeping up a with a rapidly evolving industry. The Web didn’t really exist, functionally, until the mid- 90s. That’s only fifteen years ago. The most cutting-edge technologies and tools available to do what we do at Woland may be obsolete in five years. If we don’t keep pace, so will we. It’s exciting, but it requires a strong technical background and a constant willingness to learn from everyone on the Woland team. In


22


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