Business Coaching


Janis White


Coach Early And Often


order to grow overall business performance and corporate value. But the tool most often used to evaluate and improve performance—the performance review—really isn‘t capable of helping organizations reach their overall goal.


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The biggest strike against performance reviews is that they are the equivalent of looking in the rearview mirror to see where the employee has been—and perhaps failed. Why not look ahead to see where the employee can successfully go? Additionally, since performance reviews occur once a year, if at all, they require us to look back over a long period of time. They make the manager look petty (!Let‘s talk about your performance on that project nine months ago…"), and even if viewed positively, any corrective solutions are generally too late to do any good.


Here‘s a helpful idea: Coach early and often. Early, to catch potential problems before they happen. Often, because the continuous interest shown in, and feedback given to, employees through coaching guarantees better performance. Coaching provides counsel in real time and clearly identifies goals in the context of the employee's job. Good coaches understand the current reality of the employee's world, and are aware of issues that might prevent a worker from reaching his or her goals. Good coaching provides the right environment to development strategies that allow an employee to achieve his or her goals.


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ven the best organizations want to improve employee productivity in


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