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major event should promote women in sport
rest of the world; women’s participation levels in sport are falling. In fact currently 80 per cent of women and girls aren’t doing enough physical activity to benefit their health. Last month, leading figures
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from the world of sport, including Baroness Tanni Gray-Thompson and Olympic badminton star Gail Emms, joined forces with around 20 MPs and peers to discuss how best to boost female participation in sport and how to raise the profile of our elite women. In a pivotal year, with the launch
Play provision is planned for the Olympic Park OLYMPIC LEGACY FOR PLAY T
he London 2012 Olympic and Parlaympic Games will be a cel- ebration of the very best in elite
sport, but they are also a catalyst to creating a lasting legacy, by inspiring a generation of children and young people into sports and activity. For Play England, informal play can link
children to a love of sport, just as panto- mime can inspire a lifelong love of theatre. However, without the time and space to freely play those important gateways might never open. (Research shows that currently only a quarter of children in this country regularly play outdoors – com- pared to around three-quarters of the young population just a generation ago.) Play England is working with Olympic
agencies and local communities to help realise a wider vision of what the Olympic legacy will mean for children. Our ambi- tion is that the Queen Elizabeth Olympic Park will be a ‘playable space’ for people of every age and showcase the best of public space deisgn. The Olympic agencies, London’s Olympic
boroughs and community-run play organi- sations support our ideas, and we will be working with them over the coming months and years to make our ideas a reality for lo- cal children and visitors from the rest of the country and from overseas. For more information go to:
www.play-
england.org.uk/our-work/olympics Mick Conway, programme development manager, Play England
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of the FA’s new Women’s Super League, the Women’s World Cup in Germany and the countdown to 2012, the All Party Parliamentary Group on Sport was a timely gather- ing that focused on how such high profile sporting events can be used to inspire women to be more active themselves. The opportunity these events bring means the chance to make a real change is now. We need to shout about the suc-
cesses of Britain’s sportswomen to create role models for women and girls to aspire to. Once demand is stimulated, it’s then up to sports NGBs and agencies to channel this interest effectively and convert it into more participation among women. The lack of women in se- nior positions in most NGBs does make this job harder but we must all be committed to driving this change forward. Sue Tibballs, CEO Women’s Sport and Fitness Foundation
Issue 2 2011 © cybertrek 2011
t’s a strange paradox that while our elite sportswomen are taking on and beating the
Issue 2 2011
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