FOOTBALL
Raising the Game
Pete Hayman looks at The FA’s National Game Strategy up to 2012, how it’ll be expanded towards 2015, and the NGB’s vision for the game in 2020
D
uring the unveiling of the Foot- ball Association’s (FA) National Games Strategy (NGS) in 2008, the FA’s director of football
development, Sir Trevor Brooking, said: “We want to raise standards in all areas of football, including at the top. But it’s important to get the platform and the base right for that to happen.” This comment marked the start of a new ap- proach for the national governing body (NGB) and one that sought to transform England’s grassroots environment. The national governing body proposed
an investment of £200m over a four-year period, with four main aims identified: to increase participation; to raise stan- dards; to develop better players; and to improve behaviour and discipline through the Respect campaign. Although initially drawn-up to cover
this time line, the successes of the NGS has led the FA to extend it by a further three years to 2015. Consultation with players,
coaches, administrators, local authorities; education; and referees was a fundamen- tal part in developing the original NGS and will form the basis of the new extension. Kelly Simmons, the FA’s head of na-
tional game, explains: “We’re very much guided by what our stakeholders want. With the last strategy, we undertook a large period of consultation and research and we’re doing the same this time.” A survey of around 13,000 individuals
from the national game – The Grassroots Survey – is now complete and Simmons says that those opinions will help guide where the FA’s priorities will lie over the next three years; improved facili- ties, addressing poor behaviour and the promotion of the Respect programme re- maining at the top of the agenda. The FA has worked hard to ensure that
its investment in the grassroots game has been well spent. Mark Pover, national fa- cilities and investment manager, explains how the FA’s funding – managed by the
38 Read Sports Management online
sportsmanagement.co.uk/digital
Facilities need to meet FA standards
Issue 2 2011 © cybertrek 2011
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