A person’s chosen sports should suit their abilities and interests
Places People Play will bring the sporting legacy to
life, delivering better facilities, more volunteers and a greater access to a variety of sports across the country
Projects supported through this fund will set the standard for future facilities development by providing a network of regional sports hubs to ensure increased participation across a number of sports.
PEOPLE
Do you want to support the legacy by be- coming, or deploying, a Sport Maker? We plan to harness the inspirational
pull of London 2012 to recruit, train and deploy 40,000 new Sport Maker volun- teers – aged 16 years and over – who will organise and support hundreds of thou- sands of hours of grassroots sport. Volunteers already play a massive role
in sport – more so than any other sector – and this programme will put us in the vanguard of the Big Society. The net- work of county sports partnerships (CSPs) across the country are currently working with national governing bodies of sport and other partners to identify the places, projects and activities where Sport Mak- ers will have the biggest impact.
PLAY
Ultimately, the legacy is about taking part – in the sport of a person’s choice
Issue 2 2011 © cybertrek 2011
in the way that suits their abilities and interests. Sportivate and Gold Challenge will create the sporting opportunities and challenges that give everyone the chance to become part of the mass par- ticipation legacy.
Sportivate This nationwide campaign will give any- one aged between the ages of 14 and 25 the chance to receive six to eight weeks of coaching in a sport of their choice. Delivered through the 49 Community Sports Partnerships and working with a range of local providers, it aims to in- crease the participation rate of those who currently do not play sport in their own time or spend very little time doing it. Sportivate will support those who take
part to continue playing sport by guiding them into regular participation within their community.
Gold Challenge This independent initiative aims to mo- tivate more than 100,000 people to test themselves in multiple Olympic and Paralympic sports while raising more than £20m for charity by the end of 2012.
People can choose to take part in five
or more sports as an individual or as part of a team. We are supporting Gold Challenge to drive participants towards the high-quality sport offered through national governing bodies and encourag- ing them to continue playing sport after completing the challenge.
BUILDING ON FIRM FOUNDATIONS
We’re excited about the opportuni- ties that will be created through Places People Play. But the real key is that this programme is enhancing the progress that is already being made through our existing investment across the com- munity sport sector. Our investment in 46 national governing bodies of sport remains at the heart of this, as their net- works of community clubs, coaches and volunteers are key to a thriving grass- roots sport environment. By focussing on the real needs of
community sport, investing wisely and promoting best practice, we will have a long-term impact on the sporting behaviours of this generation and the participation of generations to come. With the right blend of commitment,
expertise and a consistent approach, I’m confident that we will deliver a mass par- ticipation legacy from the London 2012 Olympic and Paralympic Games. ●
Read Sports Management online
sportsmanagement.co.uk/digital 57
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