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Parkmobile, Parking Partners Launch Pay-By-Phone Service in NC, TN and DC

Parkmobile USAhas launched its “industry-leading” pay-by-

phone service at select parking facilities in Charlotte, NC, Chat- tanooga, TN, and the District of Columbia. In and around the Uptown Charlotte area, the service was

implemented, starting May 9, at more than 30 non-gated Preferred Parking surface lots covering some 3,000-plus parking spaces. Said COO Greg Stormberg: “We are very pleased that Pre-

ferred Parking has chosen Parkmobile … We believe this alliance is another example of [our] position as the leading provider of payment technologies in the parking and trans- portation industry.” “Preferred Parking Service is elated to bring the convenience

of credit card acceptance to our customers at all our locations in the Charlotte area,” said GeneralManager Benjamin Sands. “[We expect that] the convenience of the Parkmobile service and ability for customers to now have receipts for parking at locations that are not yet automated, as well as providing them a quicker option for payment, will be well-received.” The Parkmobile service also will be implemented at Chat-

tanooga Area Regional Transportation Authority (CARTA) sur- face lots in and around the Downtown area. Customers will be able to pay for parking with their cell phone with an option of using Parkmobile’s native mobile applications for the iPhone, Android and BlackBerry smartphones.

Brent Matthews, CARTADirector of Parking, said that with

this “pay-by-cell technology, parkers are going to be able to pay and get to their destinations quicker. This is the first step as CAR- TA continues to implement new technologies to make Downtown parking more convenient and accessible.” InWashington, DC, the District Department of Transporta-

tion (DDOT) said it had chosen the Parkmobile service “to allow residents, workers and visitors to use their mobile phones to pay for parking at all of the approximately 17,000 on-street metered spaces throughout the District of Columbia.” “It provides another convenient payment option for drivers,”

said DDOT Interim Director Terry Bellamy. “Instead of paying with cash or a credit card, all it takes is a couple of clicks with the mobile app or a brief phone call.” The parking transactions appear in real-time on the handheld devices used by Parking Enforce- ment Officers. Parkmobile CEO Albert Bogaard said, “Pay-by-phone

offers customers a much faster and more convenient way to pay for parking. Parkmobile users have 24/7 access to their online account; they can print reports and easily track their parking expenses.” In DC, Parkmobile already provides pay-by-phone service in

the Foggy Bottom, Georgetown Hospital and ballpark areas and will start adding locations around the District this month.

S.F. Mayor, Transportation Agency Launch Sfpark Pilot San Francisco Mayor Edwin M. Lee and the San Francisco

Municipal Transportation Agency (SFMTA) have announced the launch of real-time parking data for SFpark. This federally funded pilot project, run by the SFMTA, uses new smart parking manage- ment technologies and pricing policies to make it easier and faster to park in San Francisco. “This innovative project will reduce circling and double-

parking, help make Muni faster and more reliable, reduce con- gestion, and create safer streets for everyone,” said Nathaniel P. Ford Sr., SFMTA Executive Director/CEO. “The parking infor- mation on the app and the website, and the real-time informa- tion signswill allowSFpark tomake it easier to park and drive in San Francisco.” The SFMTAhas conducted outreach with the app developer

community to help ensure broad awareness of this new data feed and has created a section of the web site to make it easy for developers to access and understand this data stream. These tools will help people decide where and when to drive, directing them to blocks and garages with open parking spaces. Later this year, the real-time parking data will also be made

available via the region’s 511 system, and the SFMTAwill make parking availability information for parking garages available via a text message service as well as 12 changeable electronic variable message signs. The first demand-based rate change at city SFpark on-street

parking spaces will be implemented over the coming months and will continue at SFpark garages and on-street motorcycle parking spaces. The SFMTAwill adjust rates based on demand to find the lowest hourly rate possible in each pilot area to achieve the right level of parking availability to make parking easier.

8 Rates will be adjusted no more than once a month and only

in small increments of no more than $0.50 per hour. The goal of these pricing adjustments is to have at least one open parking space on every block at most times and parking garages that rarely fill up. The SFpark pilot covers 7,000 of the city’s 28,800 metered

spaces and 12,250 spaces in 15 of 20 SFMTA-managed parking garages. It is funded by the U.S. Department of Transportation’s Urban Partnership Program and will run until summer 2012.

Point of View from Page 6

Aggravated assault – Bad. Assault with a deadly weapon – Eee… Battery – Hmm… Assault on a city employee, parking enforcement –

Doesn’t count. At least the detectives jump on Castle. It’s these little jabs – subtle, actually funny to most –

that grind and grind at our industry. It wouldn’t be funny if said about a garbage collector, sewer repairman or a bus driver. But … you get the idea. Any idea why it’s funny when said about our team? It ain’t because of “ParkingWars,” or is it. Illegitimi non carborundum! Look it up.

PT Parking Today

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