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M A R K E T I N G : M I N U T E Sprinkle Kindness

By Jeff Pinyot

In Marketing Minute, I attempt to share a story or thought from my sales, marketing, parenting, etc. experiences. But –

“Warning! Warning! Danger, Will Robinson!” (remember that from “Lost in Space?”) – I have messed up much more in my life than I have made wise decisions. Here I share some of my failures, with some successes sprinkled in as well. – Jeff Pinyot

I’ve heard that Thomas Edison failed some 2,000 times before

yielding success in his “enlightening invention.” He is credited with this quote: “Many of life’s failures are men who did not real- ize how close they were to success when they gave up.” Abraham Lincoln was a huge

As I made turns, he made the same ones. He was following

me. I just went on my way and he never wavered. I pulled into the golf course, and he parked his car against the back end of my car to keep me from pulling out. It was quick decision time again. Here was an older guy with

political failure, before persevering to the top of nearly everyone’s list of “Best Ever” presidents. Once declar- ing bankruptcy and twice failing to earn a seat in the Senate, look what he was able to accomplish with that goofy hat and no mustache. Many years ago, well before I met my wife, I reluctantly

agreed to meet the daughter of a woman who worked at a golf course snack bar that I frequented for lunch (they had the best grilled tuna steak sandwich). I had recently returned from a trip to Grenada, and her

daughter had visited as well. The idea was that we would talk about Grenada, share pictures and see if there was a mutual inter- est.We were to meet at the golf course. The day had come for the lunch, and I had forgotten to bring

the pictures along with me that morning to work, so I had to make a mad dash for my condo to get the photos. After retrieving the pictures and jumping back into my car, I

came to a busy intersection near my condo, and I had to make a quick decision – ignore the traffic light and still have a slight chance of actually being on time (first impressions, you know), or wait for the light and certainly be late. I chose the on-time solution…so I flew into the intersection

and cut a guy off in true Pittsburgh style. I gazed inmy rear-view mirror and sawan olderman tailingme; he didn’t look very happy.

One option was prideful, and the other was not.

time on his hands and I had no time on my hands. I had to choose between dealing with him in the way my back-up style was – through challenging him – or I could beg forgiveness for endan- gering him when I cut him off, and plead with him about my need to make a good first impression on a woman. One option was prideful, and the

other was not. I approached his car, and before

he could get out, I leaned in and said, “Sir, I am so sorry for cutting you off

at the intersection back there. I am meeting a woman for the first time here today, and I didn’t want to be late. Please forgive me for my reckless driving.” He was obviously blown away with my statement, as he,

like the other me, was poised for a “discussion”; after all, he needed something to talk about with his wife at the dinner table that night. He responded, “Young man, go, meet that woman, and good

luck to you.” Mary Poppins was right: “A spoonful of sugar helps the

medicine go down.” I learned a lot that day about the tone of my voice, the attitude that I carry and the power of the tongue. I think there is a lesson in there for all of us today. When your

wife says to you, “Honey, do these pants make my thighs look big?” Rather than saying, “Big compared to what?” perhaps the better response would be “No, they don’t.” Sprinkle your responses today and everyday with some kindness, and avoid using the hot sauce as often as possible.

Jeff Pinyot, with ECO Parking Lights, can be reached at


where he has been. Clues can be found in the monthly PT E-newsletter, PT’s Facebook page and PT’s twitter feed. Guess correctly and you could win a $100 Visa Gift Card.

The correct answer for themonth ofAprilwas the Tuileries Parking Today’s wandering editor (John Van Horn-JVH)

may show up almost anywhere in the world. In the last six months he has been in Washington DC, Sydney-Australia, Atlanta-Georgia and many other places. Your job is to guess

Parking Today

Palace Gardens, Paris. The winner for this month was Nate Leech. Nate is with NEDAP, located in Ozark, Mo.

Get a chance to win by finding clues at and


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