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PARKING TODAY P.O. Box 66515


Los Angeles, CA 90066 DELIVERIES


12228 Venice Boulevard, #541 Los Angeles, CA 90066


PHONE


310.390.5277 FAX


310.390.4777


EDITOR & PUBLISHER JOHN VAN HORN extension 2


jvh@parkingtoday.com


SALES MANAGER MARCY SPARROW extension 3


marcy@parkingtoday.com


ART DIRECTOR SHELLY BROWN extension 5


artdept@bricepac.com GRAPHIC DESIGN


RADUNTY HERMIDA rad@bricepac.com


CLASSIFIEDS / MARKETPLACE KELLEY HAVENER extension 4


kelley@parkingtoday.com


RESEARCH ASSISTANT JOYCE NEWMAN extension 7


joyce@bricepac.com


ACCOUNTING SUE RESTIVO extension 6


sue@parkingtoday.com DIRECTOR OF


OPERATIONS, BRICEPAC ANDY VAN HORN extension 1


andy@bricepac.com www.parkingtoday.com


Parking Today is a Bricepac company


PARKING TODAY is circulated free of charge to those who have an interest in the parking industry. In order to facilitate delivery, readers outside North America are charged $60. Post Office receipt available upon request. Single copy price $15.


Manuscripts, articles, photographs, artwork, product releases and all contributed materials are welcomed by PARKING TODAY; however submissions are subject to editing. Advertisers and advertising agencies assume liability for all content (including text, representations and illustrations of advertisements printed and also any and all claims made against the publisher.)


Publisher’s sole responsibility for error in advertising content extends to correction in the succeeding issue.


PARKING TODAY (ISSN: 10955062) is published monthly by Bricepac, Inc., 12228 Venice Boulevard, #541, Los Angeles, California 90066. Periodicals postage paid at Los Angeles, CA and additional mailing offices.


POSTMASTER: Send address changes to PARKING TODAY, P.O. Box 66515, Los Angeles, CA 90066 In Canada to Station A, PO Box 54, Windsor, ON N9A 6J5. Publications Agreement Number 40826055. ©2011, Bricepac, Inc.


Regular Features


Point of View ..........................................6 Parking Today News ............................10 Product Focus ......................................28 Special Dealers Section........................32 PT Blog ................................................36 Consultants ..........................................41 PT the Auditor ......................................42


Death by Parking..................................45 New Products ......................................49 Advertisers Index..................................50 Marketplace ........................................51 Dealers, Installers & Suppliers..............52 Upcoming Events..................................54


26


PARKING TODAY June 2011 Features


volume 16 number 6


16 Forces of Nature and a Case for Paid Parking


20 Amateur Parker: Parking is Prestige


22 Texas A&M – A Brighter Future for Parking


24 Parking Wars, and Peace 16 24


On the Cover: Kody Kirkland with Ampco System Parking checks a “Luke” Pay and Display machine while Associated Time&Parking Controls’ Houston BranchManager Glenn Rodriguez (partially hidden) finalizes an installation in Galveston’s new on street parking revenue system.


26 Parking Vs. Pop Culture: Gritty Crime and the Parking Garage


35 Good Marketing Means Strong Local Presence


43 Marketing Minute: Sprinkle Kindness


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