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Independent Retailer Month


THINK ABOUT ‘independent’ retailers and you get exactly what the phrase implies: unique, different, unusual,


individual


and non-conforming. This also defi nes Independent Retailers Month and its origin. Two very different people with a common desire to salute independent re- tailers around the globe have partnered to call attention to these entrepreneurs. Kerry Bannigan, founder of


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NOLCHA, originally devised a plan to advance the business of independent fashion designers and retailers via social ecom- merce, fashion week events, and an educational video portal. Bannigan took her team on a seven day visit to the cities of Chicago and Philadelphia, as well as cities in New York and New Jersey. For that week, the traveling team created initiatives and programs to promote local fashion designers and boutiques, to help grow their brands, as well as work with local business to encourage the city to promote and celebrate these retailers. Tom Shay, principal of Prof-


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8 June 2011


its Plus, created a holiday, ‘Independent Retailers Week,’ to show small retailers how they could create celebrations for their communities, indus- tries and their own businesses. Each year, Shay added another


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