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Redesign Online continued from page 110
Global Imports is hoping to drive more visitors to its site and products via its social media involvement. Use of a widget on the web-
site’s homepage reminds visitors of Global Imports’ social networking involvement, enticing customers to “Like” and become fans. Fans reap rewards, as many times a special deal will be issued via the social site. For example, Mo confi rms, “Sometimes we’ll issue a promo code for 10 percent off orders over $500, or free ship- ping on orders.” Although Global Imports successfully uses Face- book as an alternative form of customer interaction, a more di- rect line of communication can be accessed via its new Live Chat feature. Easily accessed at the top of Global Imports’ homepage, all product details can be inquired from a live agent ready to help when needed. According to Retail Systems
Research, “Consumers showed conclusively that they weren’t go- ing to sit passively and let retailers push products at them. Consumers have taken control of the dialogue, and they insist on being (digitally) heard.” Internet Wholesalers such as Fetpak, 79 South China, Dis- count Wholesalers, and Y Weng Trading have effectively mastered the customer friendly design for those detail oriented and orga- nized customers. For the new age customer, demanding to be digitally heard, Specialty Store Services and Global Imports are
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INDEPENDENTRETAILER.COM for Industry News & Updates June 2011 I
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