Go Back to www.IndependentRetailer.com KIOSK KORNER Creepy Crawlies For Kiosks


THE REAL Insect Company and its Lucite Acrylic resin na- ture novelty items can be found in retail stores in all 50 states. Admittedly fi nding its start in the San Francisco Bay area as an actively involved com- munity member, the company has increased its business from classrooms to kiosks, and buggy encounters to desktop decora- tions. Tony Lee, co-founder and owner, comments, “Our busi- ness was and still is benefi cial to schools and teachers.” Yet, with a kiosk program, The Real Insect, Co., is looking to expand beyond the classroom and extend upon


the success of those retailers al- ready offering its ocean, fl ower and insect novelty items outside their inline stores. Lee explains, “Quite a few,


nearly 50, of the retailers car- rying our products have our jewelry, key chains, displays and decorations showcased at kiosks. A kiosk program is well suited for our attention-grabbing items.” There’s something for everyone, including the encased brown re- cluse computer mouse that glows in the dark, selling wholesale for $12 and retail for $28, a starfi sh bracelet sold at $9 wholesale for six pieces and retailing at $5.99


for each, a miniature rose key chain sold at $10.80 wholesale for six pieces and $6.99 retail, or an encased scorpion necklace at $9 wholesale for six pieces and retailing $7.99 apiece. Re- tailers featuring these novelty items at their kiosks sell them either as individual displays or in combination with other in-store products. Among the Real Insect Com-


pany’s top sellers, the Tarantula versus Scorpion paperweight sells wholesale for $45, with a suggested retail of $99.99. According to Lee, “Any item


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Shoes, Sandals, Slippers, Aqua Socks, Clog Shoes, Fashion Shoes, Boots & Socks ™


® 2579 2523 Tel: Toll Free: 888-882-5588


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2907 2008 2538 5123 ® OFFICE & WAREHOUSE: 390-400 Railroad Ave., Hackensack, NJ 07601 Please Check Out Our Website for New Arrivals, Specials, Closeouts & Clearance Items. 114 June 2011 INDEPENDENTRETAILER


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