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Retailer Month continued from page 8
component to the event, as he gathered ideas from those retail- ers, associations and groups that joined in the promotion. Within a few years, the event had a logo (the same logo used today), a website, and the event grew, drawing media attention and the attention of Kerry Bannigan and her organization. An initial meeting started
discussions between Bannigan, with her roots in the fashion industry, and Shay, with his beginning in the small town general store. They wanted to focus on all independent retail-
ers, regardless of what products they sold. Bannigan and Shay also wanted to include the man- ufacturers and wholesalers who provide products and services to these independent retailers. As they found other organizations that had a celebration with the same focus on independent re- tailing, they noticed that most held events during the month of July. Bannigan and Shay wanted to be inclusive of everyone that had some form of recognition for independent retailing, in the hope that Independent Retailers Month would become the um- brella for all. Hence, what had been a week for each of these two individuals and their groups became a month for everyone.
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INDEPENDENTRETAILER Bannigan explains, “We de-
cided to open it up globally, with a big focus on the U.S. market, and turn it into an initiative for all independent retailers.” With Bannigan and her colleagues un- able to visit every retailer, she is encouraging everyone, every- where, “to send out invitations, set up promotional banners, and run events themselves to pro- mote local retail business.” Shay emphasizes, “In this world of sameness, it is the independent retailers that bring products and services that are fresh, unique, and desirable to those that want to experience originality. These same retailers are those that display a commitment to their
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