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Go Back to www.IndependentRetailer.com COVER STORY Wholesalers


Redesign Online continued from page 104


Wholesalers, Inc., utilizes its online space to effi ciently and effectively showcase every item. As Execu- tive Sales Manager, Saja Stark, details, “We try to keep everything in the appropriate category for easy identifi cation.” With an accessible navigation bar at the top and left of Discount Wholesalers’ website, retailers have access to all general merchandise, health and beauty products (HBA), cosmetics, and household items. Customers are then presented


with product visuals, promising what you see is what you get, with Discount Wholesalers’ quality orig- inal case or shelf pulled items. Stark confi rms that sometimes, “We post manifest listings when we have them. Some pallets come in with a complete excel fi le with all the UPC codes, wholesale values and piece counts, and we’ll post these as well.” Stark believes that keeping all this information together in an organized manner for visitors to access, allows for smoother opera- tions when searching for a product, placing an order, and prepping to ship by the pallet or the truckload. Like Fetpak, Discount Wholesal- ers is looking to meet multiple product needs, and organization is key when fulfi lling mixed pallet orders. For example, Stark details, “A typical mixed pallet of health and beauty aids could include shampoo, conditioner, toothpaste and other subcategories within the overall HBA category.” With orga- nization online and in warehouse,


continued on page 108


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INDEPENDENTRETAILER.COM for Industry News & Updates


www.groovycandies.com June 2011


888-729-1960 107


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