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Redesign Online continued from page 107
Discount Wholesalers is able to supply mixed pallets to enable a purchase that fi lls a lot of shelves in a lot of different aisles with a single order. Shannon Miller, offi ce manager
for Y Weng Trading, highlights the organized layout of Y Weng Trad- ing’s website as well, commenting, “It is very user friendly, sponsored through
WholesaleCentral.com. All the items are listed in a category. We receive great feedback on our website.” This type of feedback is what every Internet wholesaler is looking for on their website, espe- cially when carrying 25 different
product lines with over 2,000 in- dividual products. Beginning in August of 2007,
Y Weng Trading has become the wholesale home for houseware items, tools, kitchenware, toys, gifts, hats, pet supplies, jewelry, and more. Likewise, Wholesale-
Central.com has become the home for Y Weng Trading’s website, and as customers enter the store, they are fi rst presented with contact information, a company profi le, terms, payment options, minimum order size, shipping methods and return policy. This type of organi- zation answers all the questions most shoppers leave for last, so they can enter the store and focus on the real goal to buy products to stock their shelves. In the shop- ping cart is where you’ll fi nd the
category, item number with picture and description, as well as price and unit size. Wholesale buyers are also presented with frequent closeouts, sales, and quantity discounts, as 90 percent of the products presented have such an option. Of Miller’s favorite feature, she says, “Items can be seen as out of stock, reducing confusion and inquiries about these items.” Sim- ply, the organization of the website helps with offi ce organization, as customers call with less questions that require chaotic searches for products in stock. Website details and disorga-
nization play a role in customer satisfaction, and through trial and error many Internet wholesalers are learning the tricks of the trade.
continued on page 109
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108 June 2011
INDEPENDENTRETAILER
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