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10 REASONS TO LOVE… ON


On shoes took the running market by storm last year. A unique design, this lightweight shoe will make you feel like you’re running on air!


(3-dimensional elements made of highly flexible circular pieces of rubber on the sole of the shoe) absorb both vertical and horizontal forces on impact.


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heel. The result is that running is almost a ‘rolling’ experience that


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The CloudTec™ elements on the On shoe not only


protect the body against the stresses of running, but also activate and tone your muscles and “put the fun back” into the experience.


On features an extremely flexible sole and a low


With this radical new design, the On’s CloudTec™ system


gives you extra forward momentum for a faster run.


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The On shoe is soft on landing, therefore gentle


on your joints, but also fast, as the CloudTec™ elements lock on landing to provide a hard push off. It’s like landing on sand and pushing off on concrete.


The design is sleek and understated, so they appeal to a


wider market, not just elite runners and triathletes.


On have created a female specific Cloudsurfer model


for 2011, in rose/pink. It provides the right fit for the female foot and adapts to a lighter impact on landing.


available in black/lime and silver-grey/azure.


designed for high- impact runs, long training sessions and endurance runs. The CloudTec™ system is enforced for excellent stress absorption, efficient energy transfer


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Also new for 2011 is the On Cloudrunner,


New colour ways for 2011 see the On Cloudsurfer now


and a faster recovery.


298 grams (based on a UK size 9). This is significantly lighter than the average training shoe.


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Due to the reduced stress on muscles,


training in the On allows you to complete speed/ intense training sessions back-to-back without forfeiting quality. You’ll feel noticeable reduction in joint and muscle strain.


The On Cloudsurfer weighs just


16 n RUNNING FREE


GEAR AND GOINGS ON


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