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| BY ROBERT FINE, Manager of Economic Development Central Okanagan Regional District


T


he airline industry is seeing both economic benefi ts and consumer reaction to making


fl ying a greener experience. With air travel estimated to account for 11 percent of greenhouse gas emissions, the industry has responded. Plane manufacturers, like Airbus, created the A380 which transports more passengers thereby easing fl ight congestion. New engine designs are less noisy and mileage has been increased. Airbus claims that long haul aircraft can now consume less than three litres of fuel per passenger over 100 kilometres, a rate comparable to that of a typical car.


A new ranking system from Greenopia shows that individual airlines have made signifi cant steps in the green direction. The organization, which set out to create a directory of eco-friendly retailers, services and organizations was recently ranked the top 10 commercial airlines operating domestic fl ights across America while minimizing its carbon footprint. Low and behold, operating out of Kelowna International Airport is the third ranking airline, Horizon /Alaska Airlines.


The report cited Horizon/Alaska as having one of the youngest fl eets with an average fl eet age of around six years. It also uses some of the more effi cient plane models available, has retrofi tted its planes with winglets, and practices several fuel saving techniques such as single engine taxiing, minimizing the plane’s overall impact.


16 | YLW CONNECTION


Alaska Airlines has about 66 percent of its ground vehicles running on electric motors and is incorporating alternative fuels into these vehicles as well. If you’ve fl own the airline out of Kelowna recently, you can’t help but be impressed with the level of recycling on its fl ights. According to Greenopia, the airline has one of the more comprehensive recycling programs in the industry.


Leading the pack was Virgin Atlantic, which offers organic options for in-fl ight meal purchases, runs fl ights on biofuels, alters fl ight plans to reduce distances, offers carbon-offset services and serves fair-trade coffee. Other airlines highlighted for their environmental practices include Jet Blue, whose new terminal at JFK in New York has natural lighting. The airline also recycles its cooking oil from food stands and recycles oil fi lters.


Further down the list are Delta and American Airlines, whose older fl eets hurt their fuel effi ciency. The cellar dweller – US Air – referenced for its lack of organic, fair trade or natural food items also does not give passengers the ability to offset their carbon footprint (from travelling) when they purchase their ticket.


Many other airlines around the world have moved toward using and developing alternative fuels, putting environmental crews on their planes. Why? Because in tough economic times, it saves money and the planet.


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The Developer reserves the right to make changes without notice. E.&O.E. Globe One Project Marketing-Multiple Realty Ltd.


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