NEWSbeat


technology


Planning for the unexpected


The snow has highlighted the need for all businesses to have contingency


plans in place for enabling customers to keep in touch; losing the capability to communicate with clients is a major concern. Yet surprisingly few companies have detailed plans to deal with either short or long term disruptions, despite the availability of many suitable and cost effective solutions. Dave Millett, Director of


marketing


KFH house magazine scoops awards


Completely London, the customer magazine of London estate agency Kinleigh Folkard &


Hayward has won four prestigious awards at the International Customer Publishing Awards, the world’s leading awards for customer publishing, run by the APA (the Association of Publishing Agencies). After only three issues,


Completely London was nominated for five categories and went on to win four of them and receive a ‘highly commended’ for the fifth.


The magazine won Launch of


the Year, Editor of the Year (Donna Hardie), Grand Prix, Overall Winner of all Categories and Best use of Photography, which was presented for the LOVE issue, Summer 2010, pictured above. Of the winning image of Piccadilly Circus by artist Adrian Brennan, APA’s judges said, “This is extremely clever and sums up the magazine and client brand perfectly... I love it!”


‘This magazine sums up the client brand... I love it!’


promotion S’no business like snow business


Colin Shairp, owner of Town and Country Southern and director of Fine and Country in Drayton and recently- appointed area manager Ian Tichener were the only ones to make it to work at the Town and Country Southern / Fine and Country office in Drayton, Portsmouth, after southern Hampshire was blanketed in up to eight inches of snow –


6 JANUARY 2011 PROPERTYdrum


but business was a bit slow, so they went outside to build a snowman. “We hung a Town and


Country Southern board round its neck and sent the picture to our local radio station, Coast 106, which gave us an on-air mention,” said Colin. “Even if you’re the boss


you’re entitled to a bit of fun – APA’s judges said, “Completely


London has it all; brave editorial, brilliant design and stunning photography. But perhaps the biggest compliment is that it makes estate agents look cool. Exceptional work.” Paul Masters, Marketing Director


of KFH said, “We‘re thrilled that our magazine did so well, especially as it’s so new and was up against some big brands. We know the magazine has been very well received by our customers but such recognition by the publishing industry is testament to all the work by our publishers, design agency and the team at KFH”.


Equinox Business Consulting, says, “Many estate agents have invested in data back-ups and contingency for IT, but don’t have plans for interruptions to their voice services or bad winter weather. “About 80 per cent of all commercial transactions are made over the phone and a study by Henley Management College showed that 60 per cent of companies that experienced a loss of telecoms for a period of 10 days ceased trading within a year.” Simple inbound call routing


offers a cost effective solution with the ability to divert numbers to individual workers whilst the emergence of Hosted VOIP solutions now offers a real alternative. This has enabled some companies to beat the weather by simply taking their office phones home and plugging them into their broadband and thus continuing to operate as if they were still in the office. www.equinoxcomms.co.uk


especially when you can pretend to the rest of the team it was really a marketing exercise!”


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