nWave spent 5m (£4.16m, US$6.4m) on developing its The Little Prince 4D movie
and attendance fi gures for the sum- mer 2010 were among the highest achieved since opening 10 years ago.” Other museums taking the 4D route include the RAF Museum in Hendon, London, which has installed a Simworx 4D theatre, showing The Mission, a story of a WWI bombing mission. The project is a revenue share scheme, with Simworx providing the capital costs for hardware and fi lm licensing for a cut of the revenue. Also partic- ipating in one of Simworx’s revenue share schemes is the Manchester Science Museum, which has installed a new theatre with 4D motion seats. London’s Science Museum used 3D attractions as the main draw for its fl ight season last summer. Centrepiece
of the Fly Zone is a 3D motion effects theatre, Fly 3D, which creates an immersive experience of what it would be like to be a Red Arrows pilot. Produced for Metropolis Entertainment, by Impact Image and showing highlights of 2010’s Red Arrows display, the 3D fi lm is complemented by dynamic motion simulation, surround sound and the aroma of jet fuel. The IMAX cinema also has a new fi lm: Legends of Flight 3D, produced by The Stephen Low Company with K2 Communications.
WORLD-LEADING PLANETARIUMS
Planetariums are also scaling up their offering to more dimensions, and whereas the norm has been to have
Redstar’s recently released Christmas production, Sleigh Ride
a pre-recorded show, the trend in the new wave of planetariums is to have presenter-led live shows, capable of streaming data from observatories. Global Immersion is involved in a couple of exciting projects, including the multi-million pound redevelopment of Moscow Planetarium into an inter- national attraction. There will be two 4D theatres alongside the 3D plane- tarium; the 11-seat mini dome will be primarily educational, aimed at the teenage market, while a 47-seat thea- tre will show a range of fi lms and will be able to operate as an attraction in its own right. The latter will be open late and has its own entrance. Both will have D-Box motion seats. Global Immersion’s international commercial manager, Ian Dyer, says it’s an exciting project as the client is ambitious to create a fl agship attrac- tion for the city. “It will tick all the boxes: entertainment, educational, scientifi c and astronomical. There’s an observatory next door and telescope data will be used in the dome.” Global Immersion is also working on the new Tainan Science and Education Museum, creating Taiwan’s fi rst 3D stereoscopic astronomy planetarium, which will open early in 2011. The planetarium will have a mainly edu- cational focus and is a purpose-built building, next to an observatory. It will incorporate real time navigation with stereoscopic technology. “With more
ISSUE 1 2011 © cybertrek 2011 Read Leisure Management online
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